Creating the future of media | Emc易倍体育

Emc易倍体育

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Amazon Prime Campaign on Emc易倍体育's Storm Cromination site

About our company

We are part of the Bauer Media Group.

Emc易倍体育's UK Managing Director Richard Bon presenting on stage at an Upfront event
01  Our Mission

Creating the future of media

Our bold mission is to Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven digital innovations and infrastructure that's environmentally and socially conscious.听

We see a future where our infrastructure is connecting people, actively enhancing the environment, and playing a positive part in everyone鈥檚 lives.

We are part of the Bauer Media Group.

02  Our Purpose

A Platform for Brands & a Platform for Good

Our purpose is twofold: A Platform for Brands & a Platform for Good. We are delivering advertisers鈥� media objectives whilst positively impacting the world around us.听

听

A bus shelter in Brighton with a living roof and a solar panel
03  Responsible Media Owner

Sustainability

We acknowledge our responsibility to help protect the environment and the communities we serve, not only for the future of our business, but for the future of the planet.听听

We鈥檙e focusing on reducing our carbon footprint and other environmental impacts across our operations and are committed to being Carbon Net Zero by 2030 (Scope 1 & 2) and by 2045 (Scope 3).听听

A Emc易倍体育 operative installing a living roof on a bus shelter standing on a cherry picker
04  People Behind the Posters

Our People

Our talented team of more than 700 people work in 16 locations nationwide to provide stunning advertising, as well as cleaning and maintaining street furniture to make the urban environment better for local communities. We maintain long-term partnerships with brands, agencies, landlords and local authorities, helping advertisers reach people in public spaces across the country.

We are the听People Behind the Posters.

05  Our Leaders

Our Leadership Team

Justin Cochrane, CEO of Emc易倍体育 Europe & UK smiling

JustinCochrane

CEO, UK & Europe
Will Ramage, Joint Managing Director at Emc易倍体育 UK, smiling

WillRamage

Joint Managing Director
Richard Bon, Joint Managing Director at Emc易倍体育 UK, smiling

RichardBon

Joint Managing Director

KateDouglas

Chief People Officer
Martin Corke, Chief Marketing Officer at Emc易倍体育 UK, smiling

MartinCorke

Chief Marketing Officer
Louise Stubbings, Creative and Partnerships Director at Emc易倍体育 UK, smiling

LouiseStubbings

Partnerships & Creative Director
Mark Smith, Sales Director at Emc易倍体育 UK, smiling

MarkSmith

UK Sales Director
Aimee McKay, Client Partnerships Director at Emc易倍体育 UK, smiling

AimeeMcKay

Client Partnership Director
Bryan O'Sullivan, Delivery Director at Emc易倍体育 UK

Bryan翱鈥橲耻濒濒颈惫补苍

Delivery Director
David Shepherd, Trading Director at Emc易倍体育 UK, smiling

DavidShepherd

Trading Director
Kelly Moore, Sales Operations Director at Emc易倍体育 UK

KellyMoore

Sales Operations Director
Lee Mead, Direct Sales Director at Emc易倍体育 UK

LeeMead

Direct Sales Director
George Manns, Portfolio Strategy Director at Emc易倍体育 UK, smiling

GeorgeManns

Portfolio Strategy Director
Salvatore Viola, Strategy Director at Emc易倍体育 UK

SalvatoreViola

Strategy Director
April Smith, Finance Director at Emc易倍体育 UK, smiling

AprilSmith

Finance Director
06  History
Our History
More O'Ferrall billboard on a street in 1936

1936

More O鈥橣errall is formed.

First Adshel poster on a bus shelter in 1967

1967

The Adshel brand is launched.

Prestige Paint ad on a billboard in 1996 with a car driving by

1996

More O鈥橣errall is rebranded as More Group.

Emc易倍体育 advertising panel outside Sainsburys supermarket with a shopper walking past

1998

Emc易倍体育 Communications acquires More Group and Town & City Billboards and is awarded the Sainsbury鈥檚 Outdoor Media Estate contract.

An advertising panel in a shopping mall, part of Emc易倍体育's acquisition of Foxmark

2001

The company acquires Foxmark, making it the major player in the shopping mall market.

A Carlsberg ad on a Emc易倍体育 billboard with illumination in 2002

2002

The company is renamed as Emc易倍体育 UK.

A large format premium advertising site that was acquired in 2006

2006

The company buys Van Wagner in the UK and launches the Pinnacle brand, making it the market leader in premium format advertising.

A digital roadside billboard that was launched as part of a new network in 2008

2008

The digital roadside network is formed and the Interact mobile services division is launched. Bain Capital Partners LLC and Thomas H Lee Partners LP acquire the company.

A Magners ad on a Emc易倍体育 roadside billboard

2009

The digital malls network, national dry-posted billboards and WAVe 鈥榩roof-of-posting鈥� technology are launched. William Eccleshare is appointed President and CEO of Emc易倍体育 International.

The Cromination site consisting of six panels became available in 2010

2010

The 鈥楥romination鈥� (six consecutive panels on the Cromwell Road) becomes available for the first time in 10 years.

A Socialite digital advertising screen in a bar

2011

The Socialite network of digital screens in bar environments is launched. The UK鈥檚 first roadside network of digital bus shelter panels is launched in London (LD6) and the Play division is created. Emc易倍体育 is named as a Sunday Times 鈥楤est Green Company鈥� for the first time.

A Penguins movie ad on a digital screen in a busy shopping mall

2012

The first campaigns are run on interactive digital screens through our Create division. Emc易倍体育 acquires Vision Media Group, making it a leader in the digital mall environment, and becomes a Silver Patron of the King鈥檚 Trust.

Mobile tag on a bus shelter, including a QR code and NFC

2013

The company rolls out the Mobile Platform, a network of 10,000 mobile tags at city centre roadside panels, and launches Storm, a new super-premium brand for large format digital advertising.

An Audi ad on a digital billboard on a busy road

2014

The Mobile Platform is rebranded as Connect. We install the world鈥檚 first Twitter-activated vending machine and trials its first solar powered 6-sheet bus shelter. We also launch the playLondon proposition: a purpose-built network of 40 large format digital screens, the expansion of Storm to 20 sites and LD6 is rebranded as Adshel Live.

Cromination advertising site in London that became part of the Storm network

2015

The launch of the first contactless donation campaign, 鈥楾ap to Beat Cancer鈥�. Emc易倍体育 and Amscreen announce digital screen partnership. Justin Cochrane is appointed CEO of Emc易倍体育 UK. Storm begins nationwide digital expansion transforming the 鈥楥romination鈥� into Storm Cromination London - the UK's longest digital Out of Home advertising site.

A tree being planted in the ground as part of the roll-out of new phone kiosks

2016

Adshel Live is rolled out nationwide; the company acquires New World Payphones business to transform UK high streets with state-of-the-art digital kiosks and retains Sainsbury鈥檚 advertising contract and wins Asda advertising contract.

A phone kiosk on a high street at night

2017

Automation programme goes live with the launch of the ad platform; national digital footprint continues to grow, driven by Adshel Live & installation of NWP kiosks in London.

A sea visual to accompany the launch of Emc易倍体育's brand positioning called The Difference

2018

The company integrates its proprietary automated buying system with Posterscope鈥檚 location analytics, planning and trading platform, ECOS; Adshel Live is launched in the West End; and 鈥楾he Difference鈥� is unveiled to drive positive social impact.

An Adshel Live advertising screen on a busy high street with a Nivea ad

2019

Emc易倍体育 separates from parent company iHeartMedia, Justin Cochrane becomes European CEO, Richard Bon & Will Ramage become Joint Managing Directors, and Adshel Live becomes the UK鈥檚 largest digital Out of Home network.

An easyJet ad on a digital roadside billboard at nighttime

2020

The company remains committed as a Platform for Good during the COVID-19 pandemic, launches campaign planning mobile data platform RADAR in Europe, and installs its 100th Billboard Live screen in Manchester.听

An Adshel Live advertising screen promoting LaunchPAD, Emc易倍体育's programmatic offering.

2021

We join Ad Net Zero in support of climate action, install our 2500th Adshel Live panel in the UK, introduce new dedicated programmatic offering 鈥� Emc易倍体育 LaunchPAD, and establish Clear Start to aid start-ups seeking to scale through Out of Home advertising.听

A group of men in reflective jackets standing in front of a living roof bus stop.

2022

Emc易倍体育 becomes one of the biggest programmatic media owners in Europe, delivering over 1 billion impressions monthly, expands LaunchPAD in the UK, installs the 100th Bee Bus Stop in the UK, and becomes the first Out of Home media owner to commit to ambitious Science Based Targets initiative.听

2023

Marking the 25th anniversary of our partnership with Sainsburys, we expanded the Sainsburys Live external screen network to 420 screens and launched 400 new internal screens.

The 鈥楥lass of Covid鈥� campaign displayed on an Adshel Live screen, at a bus stop, by a busy road as a passenger departs a bus during the day.

2024

Our Adshel Live network expanded to 3,500 screens, cementing its position as the UK's largest DOOH network; our social value contribution was certified by Planet Mark, totalling 拢28 million for 2022; we celebrated 20th anniversary of supporting the King's Trust.

2025

Bauer Media Group acquires Emc易倍体育 Europe-North; Emc易倍体育 becomes Bauer Media Outdoor.

07  Industry

We鈥檙e an active member and champion of the Out of Home sector, the wider advertising industry and its people.

Advertising Association

We鈥檙e a member of the alongside more than 50 other businesses across advertising and media. As a collective, we work to drive engagement and advocate for advertising鈥檚 contribution to the economy, society and people.

Balance OOH

We鈥檙e a contributing member of , a collective of media owners and specialist agencies from the Out of Home media sector, working side-by-side to attract and develop the best talent for Out of Home media.

NABS

We work closely with NABS who provide support to improve the wellbeing of people working in the advertising and media industry.

Outsmart

We鈥檙e founding members of , the Out of Home industry body. Outsmart鈥檚 goals are to inform, educate and inspire advertisers and people to do wonderful things in Out of Home.

The Marketing Society

We're a part of , a global community of marketing leaders. The Marketing Society's community of over 2800 members unites change-makers who aim to achieve a positive impact together, as a community.

A poster advertising White Stuff clothing on an Adshel Live screen at a bus shelter on a busy high street.
08  Nationwide

Here in the UK, we鈥檙e one of the largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing more than 700 people in 16 locations.听

We are committed to delivering effective advertising solutions for global brands and local advertisers while making a positive contribution through our own ventures and partnerships across many community, environmental and social projects.听

09  Accreditations
BMTrada ISO 9001, 14001 and 45001 certification