RADAR® | Audience Insight & Planning Platform | Emc易倍体育

Emc易倍体育

Crowd of people walking down a high street

Emc易倍体育 搁础顿础搁庐

Meet your audience, Out of Home

Harness real world consumer behaviour and the flexibility of Out of Home with Emc易倍体育 搁础顿础搁庐, the proprietary mobile data platform and campaign planning approach.

Emc易倍体育 搁础顿础搁庐 brings powerful digital insights of audience groups including demographics, location and point of interest visits, brand affinity and online browsing behaviours to the real and physical world of Out of Home for more effective, flexible, data-driven campaign planning. The technology provides invaluable data to help brands reflect how consumer behaviours change, and to build more nuanced and effective outdoor advertising, securing stronger consumer engagement.

Adding to the existing core strength of the medium鈥檚 broadcast reach, the more granular data will crucially be able to deliver a perfect balance of targeted reach solutions, with the added ability to craft campaigns geared towards hitting objectives such as driving customer loyalty, acquisition, or delivering store footfall.

graphic image of mobile phone with buildings representing a town
01  Digital insights

Powerful data

Fuelling RADAR is GDPR compliant, and stringently vetted, granular SDK data, which anonymously details the movements of millions of users, alongside demographic information, their interests and brand affinities. Country-specific data and data sources are invested in and updated frequently to truly reflect behavioural trends Out of Home.

graphic image of a man staring at a gym ad whilst stood outside a barbers
02  Brings data to life

Intelligent and integrated

Smart processing and integration with Emc易倍体育鈥檚 systems brings the mobile data to life. Advertisers can identify their target audience and understand exactly which Emc易倍体育 sites, at what times and dates, have the most clout for targeting new or returning customers.

graphic image of an open laptop with RADAR data graphs on screen
03  Ready to go

Easy to understand

The platform鈥檚 client portal displays the suggested plan and panel index scores in a digestible manner through an interactive visual browser, creating a ready to go campaign that鈥檚 targeting the right audience and is easy to approve and book, powered by RADARView.

04  FAQs

Learn more about how Emc易倍体育 搁础顿础搁庐 can help you

Fill in the form below and someone will be in touch.

06  Data Partners