Audience Planning
Whether you鈥檙e looking to grow your customer base by harnessing OOH鈥檚 unrivalled reach or focusing in on a specific group to give them that all important final nudge. We offer a host of resources to make your audience planning as simple and effective as possible.聽
We believe that good audience planning boils down to 2 simple things:聽
Identifying the consumers you need to influence聽
Understanding where, when and how to influence them聽
Getting to grips with these two critical questions has never been easier thanks to our dedicated Campaign Planning team and our extensive suite of Smart Planning tools. So, whether you鈥檙e just starting your journey and want to chat things through or if you鈥檙e simply desperate for the latest audience data to refine your existing plans, we have something for you.聽聽
搁础顿础搁庐
Our proprietary data platform providing granular audience insights of changing movement and behaviours.
OOH Audience Insights
Keeping advertisers and media planners informed about Bauer Media Outdoor's audience delivery, behaviours and mindsets.
Smart Planning Tools
Explore our suite of tools, providing our clients with actionable insights that make OOH planning as easy and effective as possible.