OOH Social Impact & Social Responsibility | Bauer Media Outdoor

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Pedestrians walk by a Emc易倍体育 UK bus shelter featuring the Designs for Change and Emc易倍体育 Bristol Bus Boycott campaign, during the day

Out of Home makes an impact

Out of Home (OOH) advertising is one of the most influential and visible media channels, shaping the way brands connect with communities globally. With its public presence and creative flexibility, OOH not only drives business success but also plays a vital role when it comes to social impact, sustainability, and innovation.

Participants of the Designs for Change competition and Emc易倍体育 UK employees outside of the historic Bay House Pub, during the day, as they commemorate the Bristol Bus Boycott
01  Social impact

What is social impact?

We believe that great OOH and DOOH advertising can do more than promote brands鈥攊t can power change. As a media owner embedded in public spaces, we take our social responsibility seriously, using our platform to deliver measurable social impact and help build stronger, more inclusive communities.

Through partnerships, purposeful design, and environmental innovation, we鈥檙e creating a new standard for sustainable OOH鈥攆rom carbon-reducing infrastructure and biodiversity initiatives to campaigns that amplify vital causes and community voices.

By reimagining what OOH can achieve, we鈥檙e not only connecting brands with people in meaningful ways鈥攚e鈥檙e helping to shape a better future for everyone.

An Adshel Live digital display featuring advertising for Breathe London and Emc易倍体育's partnership to deliver air quality sensors, stands in the middle of a busy sidewalk as passengers and cars pass by
02  Delivering real results

Our journey to Carbon Net Zero

OOH is one of the most visible media channels, which means we have a responsibility to embrace sustainable innovation. That鈥檚 why we鈥檙e constantly evolving鈥攁dopting greener practices that help reduce our impact while keeping OOH an effective and responsible advertising platform.

We鈥檙e cutting emissions by switching to energy-efficient digital displays powered by renewable energy and LED technology. We鈥檙e also making smarter material choices, using more recyclable, biodegradable, and carbon-conscious options to lower our environmental footprint. OOH is becoming a large part of smart city infrastructure, supporting public services, green urban planning, and community improvements. And because real change happens through collaboration, we鈥檙e working with brands and organisations that share our commitment to sustainability.

Members of The Wildlife Trusts view a Living Roof advertisement at a Emc易倍体育 bus shelter in Sunderland during the day as pedestrians pass by

The future of OOH: where innovation meets responsibility

OOH continues to evolve, embracing technology, sustainability, and creativity to stay relevant in an ever-changing world. Whether through data-driven campaigns, smart city integrations, or impactful storytelling, OOH remains a powerful and responsible media choice.

Emc易倍体育 remains committed to leading this evolution, ensuring that OOH continues to be meaningful, effective, and forward-thinking.