Sainsbury's Live | Digital Poster Advertising | Bauer Media Outdoor

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Sainsbury鈥檚 Live

Inspiring shoppers and driving sales with Front of Store & Instore screens

01  Influence the point of sale

The UK鈥檚 Largest Digital Supermarket Network is growing鈥�

With the rapid rise of retail media, the ability to connect the dots between in-store, on-site and off-site digital capabilities is becoming ever more important.鈥� Bauer Media Outdoor's growing network of premium, full motion digital screens across Sainsbury鈥檚 largest stores provides the perfect opportunity to combine creativity, flexibility and accountability, enhancing the customer journey for millions of affluent shoppers across the country.鈥�

We鈥檙e busy upgrading all our existing Sainsbury鈥檚 Live Front of Store screens with more energy efficient Waferlite庐锔� units, expanding the network to 420 screens across 2025. And we鈥檙e launching 400 brand-new Sainsbury鈥檚 Live Instore screens located in the power aisles across stores nationwide; reinforcing immediate purchase intent and offering further opportunities to enhance brand awareness and memorability throughout a consumer鈥檚 in-store journey.听

Watch our new video to get a flavour of what鈥檚 happening at a Sainsbury鈥檚 near you鈥μ�

02  Front of Store screens

Sainsbury鈥檚 Live

Sainsbury鈥檚 Live is our national network of premium, full motion digital screens at Front of Store locations across Sainsbury鈥檚 largest stores. Perfectly placed near the main store entrance, it鈥檚 the ideal platform for brands to reach and influence millions of shoppers in the mind-set to purchase.听

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370

+

full motion digital 6 sheets currently live, growing to 420 in 2025 *

* Route 54

2

sq.m

of creative canvas, located at unmissable main entrance locations

17

m

impacts every 2 weeks *

* Route 54

03  Instore screens

Sainsbury鈥檚 Live Instore

Our new Sainsbury鈥檚 Live Instore digital screens are located in power aisles across stores nationwide. The Power aisle is the large central aisle which customers use to navigate through the store. With space inside the store at a premium and thousands of brands all vying for attention, our screens offer a new opportunity for brands to further connect with shoppers right at the point where final product and brand choices are being made.听
听

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200

+

screens currently live, growing to 400 in 2025

70

鈥�

stunning full motion digital screens, located in the main power aisle

80

%

of shoppers agree that Instore screens make the brand more noticeable when reaching the shelf *

* Toluna In-store supermarket shopping survey

04  Target shoppers

Right place. Right moment. Right channel.

As shopping habits evolve, consumers now expect more flexibility in how, when, and where they shop. With changing work and home life patterns, this shift is more pronounced than ever. Supermarkets continue to be a cornerstone of UK retail, serving as key destinations where households continue to outspend pre-pandemic levels on food and life鈥檚 essentials.听听

The flexibility of our digital screens allows you to tailor your campaign message to target individual stores by their specific location, use different creatives throughout the day or highlight specific promotions to connect with shoppers in meaningful ways. Whether your goal is to drive immediate purchases or build long-term brand awareness, our Sainsbury鈥檚 Live network helps you deliver impactful, engaging experiences that align seamlessly with today鈥檚 grocery shopping journey.听

Fill out our form below so we can discuss how our Sainsbury鈥檚 digital advertising network can help your business.听Get in touch.

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05  Be inspired

Want to see exactly how your advert will look on one of our screens? Visualise your campaign come to life using our interactive and easy-to-use听Mockup Maker.

Define your requirements and see your options using our intelligent听Campaign Builder. Discover exactly what you want, no matter your location, audience or format.

06  Start Today

Get in Touch

To discuss your campaign options or for further information on Sainsbury's Live, please give us a听call听or fill in our form below and a local campaign expert will be in touch shortly.