Emc易倍体育

• McDonald鈥檚 scoop the Grand Prix and 拢100,000 worth of media space, awarded for their combined, outstanding efforts in Out of Home.

• Slough Borough Council win the first ever Social Impact Award

• Other winners include Huawei, Hiscox, and loop.gl

The winners of the 2019 Outdoor Media Awards were revealed last night at the St Pancras Renaissance Hotel to an audience of the industry鈥檚 best and brightest.

McDonald鈥檚 took home four awards: The Multiple Format, Data, Creativity and Peoples Favourite Awards, as well as sealing the Grand Prix and winning 拢100,000 worth of free media space.

In a first for the awards, the Grand Prix was awarded to McDonald鈥檚 not for a single campaign, but for the combined efforts and commitment to Out of Home, that captured the hearts of the judges and public alike.听

Slough Borough Council won the first ever Social Impact Award for their 鈥淢odern Slavery Is Closer Than You Think鈥� campaign. The local authority won the new category, created to celebrate an Out of Home campaign that鈥檚 made a positive social impact, for their campaign to raise awareness of and encourage people to report instances of modern slavery.

Huawei sealed The Brand Fame Award for their high-impact, multi-format 鈥�2018 OOH鈥� campaign, around the launch of two new devices.

Hiscox鈥檚 鈥淐yber Live鈥� won The Innovation Award for their cutting-edge campaign that highlighted the need for Cyber Insurance for small businesses.

loop.gl were handed the The SME Award for 鈥淟ondon Loop Urban Gallery鈥�, an interactive听 campaign to raise awareness and allow creatives to showcase their work.

Mike English was crowned Rising Star for 2019 for his above-and-beyond efforts as part of the Goodstuff鈥檚 Out of Home team.

For more details on the winning entries, take a look at the winners鈥� booklet听.

With a record number of entries for this year鈥檚 awards, all the judges were blown away by the standard of submissions. Chris Pelekanou, Chief Customer Officer at Emc易倍体育 and Outdoor Media Awards judge, said: 鈥�All of this year鈥檚 winners and shortlisted entries have played a substantial part in driving forward Out of Home, whether it鈥檚 a combined large scale efforts of McDonald鈥檚, or the localised push for change by Slough Borough Council. I鈥檓 exceptionally proud to be part of this industry, and I鈥檓 sure all of the winners will too.鈥�

The awards, run by Emc易倍体育 UK in partnership with Campaign magazine, are now in their 13^th year, rewarding excellence in Out of Home advertising and celebrating the strategic and innovative campaigns from the past year, as well as the brilliant people involved in creating them.