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• Bauer Media Outdoor鈥檚 pioneering digital format reaches the notable milestone of 2000 screens.

• The national Adshel Live network has grown an average of 500 screens per year since the first installation in 2015.

• Each day Adshel Live reaches 38% of the nation each week.

• Bauer Media Outdoor is committed to growing the network further, offering mass digital reach to advertisers across the UK.

This month, leading Out of Home media owner Bauer Media Outdoor celebrates the installation of the 2000th Adshel Live screen, firmly cementing its position as the UK鈥檚 largest digital Out of Home (DOOH) network.聽

A multi-million pound investment kick-started the Adshel Live journey and first Adshel Live screen took root in Cardiff in 2015. The network has grown an average of 500 screens per year since. Earlier this year, Adshel Live became the UK鈥檚 largest digital Out of Home network, and Bauer Media Outdoor is committed to growing this network further. 聽

Today the network offers advertisers the opportunity of reaching 38% of the population weekly. It offers brands national reach and activation at scale, with significantly increased creative flexibility and accountability. This national reach features an unparalleled geographical footprint, with screens in over 110 towns and cities.聽 聽

Bauer Media Outdoor will be running a series of celebrations throughout September to celebrate Adshel Live and the momentous 2000 milestone.

Joint Managing Director at Bauer Media Outdoor, Richard Bon, says, 鈥淭his is a momentous achievement, and we鈥檙e immensely proud of all the team for their hard work and contribution over the past four years. It鈥檚 been a challenging yet exciting journey, and we鈥檝e received great support from all our various media partners. With Adshel Live established as the largest digital Out of Home network in the UK, our focus now is to continue to grow that network, provide greater digital reach to clients and even more accountability.鈥�

Bauer Media Outdoor鈥檚 aim going forward is to grow the Adshel Live network, installing more screens across the UK and increasing national reach. In addition, Bauer Media Outdoor will be offering 鈥楴ew Reach鈥� 鈥� a new way for advertisers to achieve brand reach and drive awareness with Out of Home using a blend of classic Adshel and digital Adshel Live.聽 聽

The project is part of a series of projects from Bauer Media Outdoor that seek to make a difference and benefit the environment, as well as local communities. Currently, Bauer Media Outdoor leads the way in using third-party plastic waste from the UK to produce parts of its street furniture range. As the company continues to work with the UK鈥檚 leading plastic waste processors and innovative recyclers, Bauer Media Outdoor expect to go even further and soon make products directly from the waste collected.