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Over the last 14 years, OOH media owners have invested 拢1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed 拢188m in 2021 towards public finances through business rates and rent.

In addition, PwC estimate鈥媠鈥� a further c.拢29m helped support charities and communities through donations, heavily discounted or donated media space and staff hours given to charity.

The report, based on a survey of OOH media owners representing 92% of industry revenue, also highlights how the sector has increased the share of renewables to over 90% of electricity consumption whilst innovating to increase鈥� the鈥� use of recyclable materials.聽

Tim Lumb鈥�,鈥� Director of Outsmart鈥�,鈥� comments 鈥淭his report highlights Out of Home is not just about fantastic advertising, it鈥嬧��'s also about investing in our relationship with the public by providing highly valued services up and down the country and supporting good causes.鈥�

鈥嬧�婣ndy Lobo, Senior Manager at 鈥婸wC鈥�,鈥� said 鈥淭he Out of Home sector has long benefitted both advertisers and local communities as demonstrated by the wide range of OOH media owner investments and initiatives - from funding public infrastructure through to celebrating and promoting diversity on advertising screens across the country. It is exciting to see the sector making progress in tackling a broader set of environmental and social challenges too鈥�.鈥嬧��

The participating media owners are Alight Media, Bay Media, BlowUP Media, Bauer Media Outdoor, Global, JCDecaux UK, Mass Media, Ocean Outdoor and Wildstone.聽

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