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We invited advertisers to invent a campaign that intelligently utilised Adshel Live and the power of digital Out of Home on the 1st of the month, when the flexibility of digital creates a truly engaging April Fools鈥� opportunity. Brands could have their ads displayed to the nation all morning 鈥� and then their April Fools鈥� activity could be revealed instantly come 12pm.

The overall response was fantastic and we hand-selected some of the very best ideas to appear across our Adshel Live network鈥�

Comedy Central, PHD and Talon launched a fictitious new TV channel for 鈥渟ocially advanced young people鈥� called Hipster TV, complete with a trendy logo and show listings which included hilarious titles like 鈥淗ow Dangerous is Your Bread?鈥�, 鈥淐offee Barristar鈥� and 鈥淯kulele Hour鈥�.

McDonald鈥檚, with Talon and OMD UK, also got creative with the launch of an out of this world new McDonald鈥檚 restaurant 鈥� in space! The hoax #McMoon ad saw McDonald鈥檚 鈥淧reparing for Lunch鈥� with a slowly drifting astronaut as the iconic 鈥楳鈥� logo was gradually revealed, unveiling the campaign as an April Fools鈥� prank.

Aunt Bessie鈥檚, Vizeum and Posterscope created a tongue-in-cheek campaign for 鈥淏essie: A true rags to roasts to riches story鈥�, a blockbuster biopic with a release date of April 1st. Featuring Aunt Bessie, spoof reviews and lots of Yorkshire puddings, capturing the brand tone beautifully.

Right Guard, MEC and Kinetic launched an entirely new fake deodorant range solely for the left side of the body: Left Guard. Based around make-believe research findings, which revealed that the left side of the body needs more odour protection, Left Guard cheekily claimed to have developed this solution 鈥� ending their ad with the copy, 鈥淚t鈥檚 not right.鈥�

Oreo has a history of topical campaign executions 鈥� last year they even staged a real-time #OreoEclipse on our premium brand, Storm鈥檚, Coventry House screen. Given this, it was no surprise to see Mondelez, Gravity Road, Posterscope and Carat giving Oreo a taste of the April Fools鈥� action, using Storm to create their 鈥楿FOREO鈥� hoax. Realistic news-flash style adverts created spoof UFO sightings in central London, which were actually Oreo cookies.

All of our April Fools鈥� advertisers created exciting and engaging campaigns that worked fantastically 鈥� showcasing the powerful flexibility and context that can be delivered by digital, and harnessing the reach of our estate to engage the UK public with some innovative April Fools鈥� pranks.