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路聽聽聽聽聽聽 1253 new digital OOH screens in Sweden added to LaunchPAD, which means Bauer Media Outdoor now operate over 11,000 screens available to be bought programmatically across 9 European markets

路聽聽聽聽聽聽 LaunchPAD enables Bauer Media Outdoor Europe to deliver over 1 billion monthly impressions for brands

路聽聽聽聽聽聽 This milestone achievement makes Bauer Media Outdoor one of the biggest sources of programmatic OOH in Europe

The programmatic-enabled DOOH screens allow Bauer Media Outdoor鈥檚 LaunchPAD advertising platform to support truly dynamic, data-driven advertising campaigns by offering new ways to plan, buy, activate and optimise advertising content. LaunchPAD鈥檚 connection to European inventory, planning and industry data to and from Bauer Media Outdoor and their SSP partners enables brands to reach their target audiences, wherever they are, at a moment鈥檚 notice.

Bauer Media Outdoor LaunchPAD offers RTB on Bauer Media Outdoor's prime DOOH estate, via private marketplace (PMP) deals, using data fueled by audience insights from Bauer Media Outdoor 搁础顿础搁庐.

听鈥�To have reached this milestone is emblematic of the hard work and dedication of our wonderful teams across Europe, of whom I鈥檓 incredibly proud. We鈥檙e excited to see how this scale of programmatic buying can help brands deliver contextually relevant messages at pace,鈥� said Dominic Dunne, Programmatic Commercial Lead, Europe. 鈥�LaunchPAD allows us to combine the widespread presence and impact of Out of Home with the flexibility and creativity of digital media approaches, driving great results for advertisers and brands and new experiences for consumers.鈥�

Akama Davies, Global Practice Lead, DOOH,聽GroupM聽said: 鈥�Increased scale of digital聽platforms聽and the ability to buy programmatically聽is crucial for the growth of the OOH-advertising聽channel. It allows us to connect聽the global brands we represent聽to audiences across Europe in increasingly meaningful ways, while being able to聽control campaigns with enhanced agility, flexibility, and creativity.聽The new programmatic screens will create ever more scalable opportunities for our clients, and we are聽excited聽to聽continue聽working with Bauer Media Outdoor聽as they聽expand.鈥�

Bauer Media Outdoor鈥檚 screens are available to book via LaunchPAD. Bauer Media Outdoor聽LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through SSP partners Broadsign and/or Hivestack in those markets.