Bauer Media completes acquisition of Emc易倍体育 Europe-North
01 Apr 2025 / News
Today, Bauer Media Group announces the completion of its acquisition of Emc易倍体育 Europe-North (鈥淓mc易倍体育 Europe鈥�), a significant player in the Out of Home (鈥淥OH鈥�) media sector.聽
This follows the receipt of all approvals required and satisfaction of all regulatory conditions.聽
Bauer Media takes a key step in its strategy by completing the acquisition of Emc易倍体育 Europe, strengthening its core media-related businesses and unlocking new digital opportunities.聽 Under the name 鈥楤auer Media Outdoor鈥�, the company adds Out of Home advertising to Bauer Media鈥檚 offering, which is a strong strategic fit with its existing Audio and Publishing divisions.
The acquisition supports Bauer Media鈥檚 commitment to delivering highly impactful media experiences and driving industry innovation. Advertising partners and customers will achieve significant benefits from Bauer Media鈥檚 enhanced offering and greater reach, delivered through its 200 magazine brands, 150 Audio brands and 110,000 Out of Home sites.
Yvonne Bauer, Chair of the Bauer Media Board commented, 鈥淎s we mark our 150th year, we are excited to open this new chapter and welcome Emc易倍体育 Europe鈥檚 talented team to Bauer Media. This acquisition will drive our overall growth strategy and accelerate our digital transformation. The addition of Bauer Media Outdoor will give advertisers access to up to 350 million consumer touchpoints across 16 European markets. It will enable campaigns to achieve greater impact with more creative and innovative opportunities, across audio, publishing and outdoor.鈥�
Justin Cochrane, CEO, Bauer Media Outdoor, 鈥淲e are hugely excited about our future as part of Bauer Media. We are ambitious about growing the business through sustainable innovation, greater reach, and creativity. Whilst in the immediate term it will be business as usual, we look forward to working with our new Bauer Media colleagues, and also listening carefully to our customers and partners, to deliver exceptional advertising and infrastructure solutions in the future.鈥�
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