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Bauer Media Outdoor, one of the UK鈥檚 leading Out of Home media and infrastructure companies, has re-joined forces with students from the BA Product Design course at world-renowned arts and design college, Central Saint Martins, University of the Arts London.

The new five-year partnership will see students taking on client briefs from Bauer Media Outdoor and will challenge them to come up with future products that the media owner may then develop for deployment across its UK estate, to the benefit of the public.

The first brief of the extended partnership, 鈥淓nhancing the Retail Environment鈥�, set for the next generation of Product Designers, was given at Bauer Media Outdoor鈥檚 HQ earlier this month.聽 The unique brief asks the students to design a product that enhances the shoppers鈥� experience of a designed retail space or shopping mall. In the coming months, the 16 students will be researching and exploring how shoppers interact with the 57 shopping malls that make up Bauer Media Outdoor鈥檚 market-leading estate.

The best designs will be scrutinised by the Bauer Media Outdoor team, with the most compelling, viable, scalable, and affordable potentially being brought to life in retail spaces as part of existing and future contracts.

Bauer Media Outdoor鈥檚 Managing Director, Will Ramage, says, 鈥淲e鈥檝e already seen the exceptional ideas that the Product/Design students are capable of dreaming up, and we鈥檙e really excited to see how the group approach the new retail brief. Millions of shoppers visit malls each year, and we鈥檙e committed to enhancing the experience they receive, as well as adding social and environmental benefits to the spaces.鈥�

The two organisations first partnered last year for 鈥淔uture of the High Street鈥�, a brief that saw students designing products to relieve a genuine concern or pain point for the public, improve the experience of the high street, and tackle issues that communities face.

You can find out more about last year鈥檚 project in the highlights video below:

聽BA Product Design Course Leader, Paul De鈥橝th, says, 鈥淭o build a long-term collaborative relationship with Bauer Media Outdoor is an industry development that the course is really excited by. Our desire to enable students to thrive and become designers delivering positive social impact is encouraged and inspired by the trust and investment that Bauer Media Outdoor have placed in the next generation of creative shapers.鈥�

CSM鈥檚 BA Product Design promotes the belief that product and design solutions should meet the wants and needs of real people. Widely recognised externally as an environment in which rigorous thinking generates creative and commercially relevant work, the course teaches the intellectual, academic, and subject-specific skills needed for students to define their own professional practice.聽

The course鈥檚 lecturers and alumni have been associated with the production of ground-breaking products since 1947, including the first production laptop, the original London Routemaster bus, and the Apple iPhone.聽 It has produced more Royal Designers for Industry in the subject than any other undergraduate course in the world.

The course was recognised for world-class excellence by the Queen鈥檚 Anniversary Prize for Further and Higher Education in 2013.