Bauer Media Outdoor and Ogilvy UK launch a new campaign for LGBT+ History Month
14 Feb 2022 / News, Campaigns, Our People
Bauer Media Outdoor teams up with Ogilvy UK鈥檚 Proud network to launch a new Out of Home campaign to celebrate LGBT+ History Month.
Launching today across Bauer Media Outdoor鈥檚 digital Out of Home screens around the UK, the series of seven posters features little known facts and insights about queer history and raises awareness that not all history is straight.
The campaign reminds the world that the LGBTQ+ experience is nothing new but has just been buried from view for centuries. The posters mark an important step towards changing that reality. History reflects those who write it and hides those who don鈥檛.
Jason Jarvis, Creative Agency Account Director and LGBTQ+ Crew lead, Bauer Media Outdoor: 鈥淎s a one-to-many medium Out of Home is the perfect platform to deliver campaigns that inspire, educate, and give hope to the audiences we serve and represent. Celebrating the LGBTQ+ community has been important to Bauer Media Outdoor, and working with Ogilvy will allow us to supercharge our creative message around LGBTQ+ History Month. This partnership takes our efforts to the next level, and it鈥檚 something we hope to further build upon in the future.鈥�
Angus George, ECD, Ogilvy UK: 鈥淣ow more than ever, LGBTQ+ visibility is vital. Not everything should be consumed through devices. Seeing and celebrating LGBTQ+ heroes in the real world on visible media delivers a serious punch. This is a vital message for the more marginalised sections of the LGBTQ+ community. Trans and non-binary folk are seeing their very experience and identity called into question daily in the media and minimised as some kind of 鈥榤odern trend鈥�.鈥澛�
For the last four years, Bauer Media Outdoor have celebrated the LGBTQ+ community with creative projects during key moments in the LGBTQ+ calendar, for example, Queer History Month in February and Pride (globally) over the summer.聽聽
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