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Bauer Media Outdoor, one of the UK鈥檚 leading Out of Home media and infrastructure companies, today announced a new partnership with Positive News, the pioneering media outlet that reports on what鈥檚 going right in the world, to deliver uplifting stories of progress to millions of people in public spaces.

As part of this new content partnership, a curated selection of socially relevant good news stories, provided by Positive News, will be displayed on Bauer Media Outdoor鈥檚 3500+ digital Out of Home screens on high streets and in shopping malls all around the UK.

The posters will highlight a range of recent UK stories that people might not have seen in traditional news outlets or on social media, ranging from the latest developments in sustainability to inspirational human interest stories, joining the dots between how people, communities and organisations are changing the world for the better.

This is the first time that Bauer Media Outdoor has partnered with a content publisher in the UK as part of ongoing efforts to improve public spaces and give back to the communities in which it operates. The partnership cements the company鈥檚 commitment to be a Platform for Good, having already donated 拢20 million worth of media space to 50 charities in 2023 and funded various social impact and environmental initiatives.

Building upon consistent growth in recent years of Positive News鈥� readership, the partnership will bring its journalism to new audiences, responding to what the Positive News team sees as a growing need and appetite for news stories that are socially relevant but focused on positive responses to problems, rather than just the problems themselves. Research聽published in 2022 by the Reuters Institute revealed that 46% of people in the UK now avoid the news, with the majority of avoiders saying that the news was bringing them down.