Emc易倍体育

This month, Emc易倍体育 celebrates the installation of its听2500th Adshel Live听panel. The completion of the build in Leicester helps solidify Adshel Live as the UK鈥檚 largest Digital Out of Home network, capable of听a听mighty eight听million impacts daily听and an impressive, nearly 50%听weekly reach.

Adshel Live鈥檚 wide national presence 鈥� from听Aberdeen to听Portsmouth- puts it within walking distance of over 50,000 high street retailers, many of which will be preparing to re-open their doors on April 12^th, thanks听to the easing of Government restrictions.听听

Retail experts are anticipating a boom in consumer spending in the weeks and months following the return of non-essential听retail. The combined reach and impacts of Adshel Live听have the ability to听influence up to 拢5.4bn of consumer spend.听

Richard Bon, Bauer Media Outdoor鈥檚 Joint听Managing Director, says:听鈥�Despite the uncertainty and challenges of the past 12 months, Adshel Live has been hugely resilient as a format.听Thanks to its growing presence on听local high streets as well as听in听larger city centres, it continued to be a vital broadcast medium for public service messaging and supporting local听businesses.鈥�

听鈥�Now, as we鈥檙e听looking towards a听spring and听summer of dramatically reduced听restrictions, and people are desperate to get back outside,听Adshel Live is听there stronger than ever and will听undoubtedly听become an icon for the renaissance of Out of Home. The timing of this landmark could not be better.鈥澨�

A multi-million-pound听investment kick-started the Adshel Live journey and the first screen took root in Cardiff in 2015. Though 2020 saw the network鈥檚 expansion听slow down, the company was听still able听to听install听a new screen every听1.5听days听on average.听Those installs have taken place in听new areas听such as听Leicester,听Camden,听Barking and听Dagenham, as well as听in existing areas, such as Newcastle听and Birmingham, helping to听bolster听the network鈥檚 footprint.听

In听2021, the company听aims听to return to its usual pace, with听an additional 500听screens expected听to be installed听before the end of the year.听

Adshel Live is not alone in driving Bauer Media Outdoor鈥檚 position as听the OOH听industry leader for national digital reach. The ambitious expansion of Billboard Live has seen the company鈥檚 digital 48-sheet听network听nearly double听in the past 12 months. Sights are now firmly set on Billboard Live鈥檚 250^th听install, expected to take place in the coming months.听