Bauer Media Outdoor LaunchPAD expands with the addition of Billboard Live
15 Mar 2023 / News, Programmatic
Bauer Media Outdoor LaunchPAD鈥檚 programmatic offering grows to include 372 Billboard Live screens across the UK
Bauer Media Outdoor has added 372 Billboard Live screens 鈥� available in more than 85 towns and cities nationwide 鈥� to its inventory available to buy programmatically via Bauer Media Outdoor LaunchPAD.
With consumers being 63% more likely to take an online brand action following exposure to Out of Home advertising, advertisers now can target consumers regardless of location as part of any programmatic Digital Out of Home (DOOH) campaign. 聽
The addition of Billboard Live screens marks the continued expansion of Bauer Media Outdoor LaunchPAD in the UK where advertisers can already access the UK鈥檚 largest DOOH network Adshel Live (over 3,000 screens), the Malls Live premium digital screen network available in the UK鈥檚 leading shopping malls (over 600 screens), and the UK鈥檚 number one digital supermarket network (over 650 screens).
Bauer Media Outdoor LaunchPAD offers Real Time Bidding on Bauer Media Outdoor鈥檚 prime DOOH estate, via Private MarketPlace deals, using data fuelled by audience insights from powerful data insights.
Advertisers will be able to reap the benefits of activating DOOH campaigns based on buying triggers such as hot or cold weather and increase campaign effectiveness by 17% when also using contextually relevant messaging.
鈥淭he inspiration behind LaunchPAD鈥檚 most recent development stems from an increase in positive customer feedback and programmatic activity this year,鈥� says Dom Dunne, Programmatic Commercial Lead at Bauer Media Outdoor. 鈥淏y continuing to build out our digital Out of Home inventory, we鈥檙e able to give brands and advertisers access to more of what they want and need when it comes to effortlessly engaging with real-world consumers through seamless access to programmatic inventory, which now includes an additional format. Our customers benefit immensely from contextually relevant messaging, and we look forward to delivering even greater results in the future.鈥�
鈥淲e welcome the expansion of Bauer Media Outdoor LaunchPAD鈥檚 programmatic offering, which ultimately enables us to extend our digital Out of Home inventory to advertisers, providing more of the instant control programmatic buying provides, as well as all of the flexibility and creativity afforded by digital Out of Home,鈥� says Henry Taylor, Publisher Manager Hawk UK at Hawk DSP. 鈥淣ow our advertising partners will have even more opportunities to reach real-world audiences across multiple environments, making it easier to add premium digital Out of Home advertising to their omnichannel advertising campaigns.鈥�
Bauer Media Outdoor LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through supply-side platform partners Broadsign and Hivestack and demand-side platform partners Adform, Adomni, Google Display & Video 360, Hawk, Hivestack, OutMoove, Pladway, Sage + Archer, Scoota, Splicky, The Trade Desk, and Yahoo! in the UK.
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