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Bauer Media Outdoor, one of the UK鈥檚 leading Out of Home media and infrastructure companies, today announced a new partnership with volunteer-operated phone line, Strut Safe, to highlight the negative effects of street violence and encourage greater awareness of the organisation鈥檚 public help service.听聽

The ambition of Strut Safe鈥檚 nationwide phone line is to ensure the safety of all individuals by providing non-judgmental support to anyone in need, whether they are walking home from work, waiting for the bus, or on a night out. By partnering with Bauer Media Outdoor, details of the Strut Safe support line will be visible across thousands of digital screens across the UK, lighting up the darkness for people who are feeling unsafe.听

Founded in March 2021, the organisation鈥檚 phone line operates every Friday and Saturday from 7 pm-3 am and Sundays from 7 pm-1 am, with plans to expand its hours to cover more days of the week over the next year. In 2023, Strut Safe received the highest volume of calls from London, Southwest UK, and Scotland, with 67% of calls occurring after 11 pm. The organisation handled 780 calls overall in 2023, with each lasting an average of just over 10 minutes, and as awareness of their service grows, both the number and duration of .听

Strut Safe鈥檚 service is not affiliated with the police and is available to all parts of the national community, but has found particular solidarity with marginalised people. They provide kindness and reassurance to anyone who needs it during their travels. In a , 63 per cent of women 鈥榓lways鈥� or 鈥榦ften鈥� felt unsafe while walking alone at night (a 15 per cent increase from 2018). In 2018, reported that 44% of trans respondents avoided certain streets because they didn鈥檛 feel safe there as an LGBTQIA+ person.听聽

As street violence continues to impact individuals nationwide, especially those who identify as part of a marginalised group, it is more important than ever that people are aware of the free support services that are available to them. With this partnership, Bauer Media Outdoor and Strut Safe hope to significantly increase the safety and well-being of nighttime travellers across the UK by leveraging the media owner's estate to raise awareness about Strut Safe's invaluable service.听

Partnering with the charity Strut Safe, Bauer Media Outdoor is playing a part in providing a safe haven for people travelling on public transport by integrating contact details for the charity into bus networks across the UK. As (ONS), 58% of women aged 16 to 34 years reported feeling very or fairly unsafe using public transport alone after dark.听聽

Strut Safe鈥檚 growing team of approximately 50 volunteers stay on the phone with callers until they arrive safely at their destination, offering kindness and reassurance to all, regardless of their journey or background.听聽

The campaign will feature on prominent sites including Adshel Live and Billboard Live across the UK, aligning with the start of the 2024 academic year.听