Bauer Media Outdoor partners with the Ideas Foundation to mark the Platinum Jubilee
30 May 2022 / News, Campaigns, Platform for Good
A new Out of Home campaign shot by students nationwide is launching on Bauer Media Outdoor's digital screens nationwide this week to celebrate The Queen鈥檚 Platinum Jubilee Pageant.
Bauer Media Outdoor and the Ideas Foundation launched a creative photography campaign in partnership with schools around the UK to honour The Queen鈥檚 Platinum Jubilee, teaching creative skills and giving students a voice during the royal celebrations. The creative project will be displayed on digital advertising screens across the UK in the week leading up to the Jubilee weekend.
The Platinum Jubilee Pageant chose the Ideas Foundation to launch a creative brief for UK students across the country to get them involved in the royal celebrations. Themed the 鈥楥ommonwealth of Kindness鈥�, young people nationwide were invited to photograph creative images that celebrate the values of Her Majesty represents. In her Platinum Jubilee Statement earlier this year, The Queen highlighted that she wants young people to 鈥渉ave a sense of hope and opportunity.鈥�
鈥淗ope, optimism, neighbourhoods and communities are key to this celebration year,鈥� echoed Heather MacRae, CEO of the Ideas Foundation. 鈥淲e look forward to seeing these images, words and pictures from young people on digital screens across the country that celebrate The Queen鈥檚 values of kindness, commonwealth, and inclusivity.鈥澛�
Schools and colleges from across the country, including in Cumbria, North Yorkshire, Derbyshire, Somerset, London, Leeds and Manchester, participated in the project. Students aged 11-19 took part in a range of digital storytelling workshops to help them answer the creative challenge.
The workshops were hosted by leading creatives, including Canon Ambassador Clive Booth, Canon volunteers Dean Hodgson and Martin Diamond, Ideas Foundation Founder Robin Wight and supported by Peter Thomas from the National Association for the Teaching of English. Students were offered the opportunity to celebrate the Queen鈥檚 Platinum Jubilee by using Canon equipment to take photographs, later to be used as digital posters.
Laura Gaston,听Director of Learning 鈥� Literacy and Oracy Lead from Whitehaven Academy, said: 鈥�We are still buzzing from the workshop. It was an absolute privilege to work with so many creative professionals, and we saw our students' potential and creativity in new ways. The project was multi-layered, so students were able to develop ideas, use cameras, work as teams, create copy and think about what makes their community special.鈥�
10 winning images will be proudly displayed on Bauer Media Outdoor鈥檚 digital Out of Home screens across the country this week, giving a voice to UK students during the Platinum Jubilee celebrations.
Bauer Media Outdoor鈥檚 Chief Marketing Officer, Martin Corke, said: 鈥淚t鈥檚 fantastic to be taking part in this initiative and using our medium to give exposure to undiscovered young talent. The students have approached the brief in really creative and thoughtful ways and by displaying their artworks on our public screens, we hope to mark this special occasion in a memorable and fitting way.鈥�
Rosanna Machado, CEO of the Platinum Jubilee Pageant, said: 鈥�Ensuring that young people can play a part in the Platinum Jubilee Pageant is something that is very important to us. It has been fantastic to see the result of this project with the Ideas Foundation, and I鈥檓 thrilled that the creativity of students across the UK can be celebrated as part of the Pageant.鈥澛�
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