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• The Bauer Media Outdoor-operated bus shelter adds a living roof, promoting biodiversity and enhancing air quality.

• All of the plastic bottles housing the plants were recovered from the nearby beach.

• Bottles were collected through a programme assisting a formerly homeless individual back to work.

The bus shelter, located on Marine Parade, will feature a 鈥渓iving roof鈥�, made up of a variety of Sedum plants, well known for enhancing air quality, promoting biodiversity and thriving well in shallow soil. The advertising panel and glass panels promote the project to waiting travellers and drivers alike.

Each Sedum plant has been planted in an upcycled plastic bottle, all of which were recovered from the nearby beach by Bauer Media Outdoor, helping to give them new life and purpose. Local garden centre 鈥� Hoye鈥檚 Home & Garden 鈥� have lent their expert knowledge to choose and supply the most beneficial plants for the local environment. Creative signage experts Russells were responsible for the build of specially designed shelter.

Plants will be rehomed ahead of the winter and offered to local schools to help educate young Brighton residents.

The plastic bottles, which make up a large percentage of dropped or washed-up waste, were all recovered from the local beach as part of a new beach cleaning initiative, conceived by Bauer Media Outdoor to improve local seaside communities, with assistance provided by Brighton & Hove鈥檚 own City Clean team.

The initiative, wholly funded by Bauer Media Outdoor, has supported a formerly homeless Brighton resident back into employment, with the help of YMCA Brighton鈥檚 EVOLVE project.聽 They鈥檙e one of three formerly homeless people now employed by Bauer Media Outdoor.

Councillor Anne Pissaridou, Chair of the Environment, Transport and Sustainability Committee at Brighton & Hove City Council, said: 鈥淭his initiative by Bauer Media Outdoor is very welcome and complements the work the council is already doing to raise public awareness of environmental issues and of the dangers to the plastic waste. It is particularly pleasing that through this project, a formerly homeless person gained full time employment and is now working for the company based in Brighton & Hove. We will continue to work closely in partnership with Bauer Media Outdoor to support projects which benefit our local community and protect our local environment.鈥�

Will Ramage, Joint Managing Director at Bauer Media Outdoor, says: 鈥�We鈥檙e pleased to be continuing Bauer Media Outdoor鈥檚 proud tradition of working on projects that go beyond just advertising, help give back to local communities, and benefit the environment. This project will not only help reduce the amount of plastic on our beaches and in oceans, and improve the seaside environment, but it will also support some of the most vulnerable in our society. We are creating real jobs that make a difference and will be exploring opportunities to scale up this initiative nationwide in the future.鈥�

The project is part of a series of projects from Bauer Media Outdoor that seek to make a difference and benefit the environment, as well as local communities. Currently, Bauer Media Outdoor leads the way in using third-party plastic waste from the UK to produce parts of its street furniture range. As the company continues to work with the UK鈥檚 leading plastic waste processors and innovative recyclers, Bauer Media Outdoor expect to go even further and soon make products directly from the waste collected.