Emc易倍体育

Emc易倍体育 Play is a new creative and engaging way to connect brands with people when they are active and Out of Home and reflects Emc易倍体育鈥檚 commitment to drive digital expansion across its UK and international network.

Emc易倍体育 UK has launched Emc易倍体育 Play 鈥� a new brand representing its entire digital media portfolio. Emc易倍体育 Play is a new creative and engaging way to connect brands with people when they are active and out-of-home and reflects Emc易倍体育鈥檚 commitment to drive digital expansion across its UK and international network.

According to Matthew Dearden: 鈥淥ur belief in the technological evolution of our medium has led us to create Emc易倍体育 Play. This new, global brand represents our digital ambition which is a key part of our UK and international initiatives to evolve our medium and maximise advertising opportunities out-of-home.鈥�

According to Matthew Dearden, CEO of Emc易倍体育 UK: 鈥淥ur belief in the technological evolution of our medium has led us to create Emc易倍体育 Play. This new, global brand represents our digital ambition which is a key part of our UK and international initiatives to evolve our medium and maximise advertising opportunities out-of-home.鈥�

The launch of Emc易倍体育 Play brings together all CCUK鈥檚 digital networks under one brand enabling CCUK to work with its partners to open up new possibilities for advertisers to engage with their target audiences and deliver creative, flexible and interactive digital campaigns. It embodies the company鈥檚 vision of delivering greater engagement and flexibility through a forward-thinking approach.

Digital revenues in the UK were up 29% yoy to 拢30.6m for Q3, reflecting new investment in digital and the increased flexibility it offers for clients. In Q3 we showcased flexible digital campaigns across our networks for advertisers such as Kelloggs, Channel 4, Camelot, UKTV and Diageo 鈥� enabling them to talk to their target audiences when and where they want.

Ultimately, Emc易倍体育 Play is an invitation to Emc易倍体育鈥檚 customers and their target consumers to play, implying collaboration, interaction and a sense of excitement for what鈥檚 to come.

Cennydd Roberts, Emc易倍体育 UK鈥檚 Head of Emerging Platforms, explains: 鈥淲e see our client relationships as creative partnerships, playing with ideas to build brands and businesses. For our ultimate audience 鈥� the consumer 鈥� Emc易倍体育 Play also invites and promotes two-way communication via enhanced creative and interactive opportunities, such as NFC on our new LD6 network in London.鈥�

Emc易倍体育 Play is the UK鈥檚 only dedicated digital portfolio and includes: a rapidly expanding small format digital network in malls across the UK, LD6 鈥� the UK鈥檚 first small format digital roadside network in London launching on 28 November, spectacular digital roadside in Piccadilly Circus, large format digital roadside in London, a growing small format digital network in pubs and bars across the UK and small format digital in Birmingham Airport. In total, advertisers will be able to play with more than 750 digital connection points across multiple environments by the end of 2011.

The UK鈥檚 fast-growing Emc易倍体育 Play network is just one example of Emc易倍体育 International鈥檚 (CCI) global digital ambition and commitment to transforming out-of-home which this quarter includes new Play networks in the Metro in Stockholm, Sweden and railway stations in Belgium. In key markets and segments, CCI expects 90% of out-of-home advertising revenues to be delivered digitally by the end of the decade (and in some segments even sooner). By the end of the year, Emc易倍体育 Play鈥檚 total digital out-of-home estate will consist of more than 2,000 digital displays in nine countries across Europe (CCI) in addition to more than 700 in 37 US markets.