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Founder and 56 Black Men project curator, Cephas Williams saw a聽report on Sky News, detailing that in 2018.

His frustration at the article and the singular lens that the black male experience is seen through in the media became the catalyst for his vision to change the narrative.

It was time to take back ownership of the story around what black men are doing and how they are seen. Time to聽challenge lazy and dangerous stereotypes of black men in the media. And so 56 Black Men was born.

The tagline of the striking photography series is 鈥�I am not my stereotype鈥�, boldly displayed alongside the 56 portraits of black men all wearing the same black hoody.聽Among the men photographed are聽Sky鈥檚 football presenter Samuel Obaseki, business managers, fathers, writers, electricians, Uber drivers, actors, and of course, Tottenham MP David Lammy. The content, originally created for social media, flips the narrative around the 鈥�clich茅d image of a black man wearing a hoody鈥� to show the depth of the black male experience.

The project reclaims imagery of black men as either perpetrators or victims of knife crime across mainstream media platforms. The response to the series has been incredible and has become a movement for positive social change. Williams has had an overwhelming response appearing on multiple news platforms to discuss the powerful project.

Caroline Forbes, Specialist Partner at Emc易倍体育, was so inspired by Cephas and the campaign she reached out to see how Emc易倍体育 could help. Utilising the power and scale of Emc易倍体育鈥檚 digital Out of Home portfolio, the message has been amplified across the length and breadth of the UK. Adding to the momentum and impact of the campaign, social media posts of the posters have appeared from London, Glasgow, Manchester and beyond 鈥撀犅爘 #IAmNotMyStereotype.