Emc易倍体育

• GIG Retail invites brands to deliver April Fools鈥� campaigns through Emc易倍体育鈥檚 digital network

• Demonstrates the opportunity for brands to reach audiences using point of purchase Out of Home

• GIG Retail and Emc易倍体育 have offered brands the chance to deliver a unique April Fools鈥� Day via their Asda Live network at Asda stores.

The majority of supermarket shopping is still done in physical stores versus online* and recent research conducted by Emc易倍体育 and On device as part of an environment study of supermarkets states that 60% of supermarket shoppers are more likely to buy an advertised product**.

鈥淭here is a huge opportunity for brands to effectively reach a valuable audience using point-of-purchase Out of Home鈥� said Ben Taylor, Commercial Director at GIG Retail, Asda鈥檚 core media partner, 鈥渨ith the ability to update content immediately to reflect offers and target specific stores, brands tell us they are increasingly investing in retail media as it gives them access to a diverse audience, UK wide coverage, targeting and creative flexibility鈥�.

Martin Corke, Marketing Director at Emc易倍体育 UK said 鈥淥ur digital network is all about inspiring shoppers and driving sales. The unmissable and highly flexible Asda Live screens engage shoppers at precisely the right moments. This April Fools鈥� activity is a great example of brands using the creative power and technical capabilities of DOOH to maximise engagement, at moments that matter for advertisers and audiences alike鈥�.

*source: IGD report 2016 http://www.igd.com/Research/Retail/UK-grocery-retailing/
**source: Environmental Study Supermarkets 2016; Emc易倍体育 & On Device.