Emc易倍体育

RADARView庐 is a dynamic campaign planning tool that uses aggregated, anonymised mobile location data to help advertisers plan Out of Home campaigns more effectively. The tool does this by showing what audience groups pass by Emc易倍体育鈥檚 panels and mapping them to all of Emc易倍体育鈥檚 advertising estate, allowing advertisers to choose the panels that are best suited to reach their target audience. Advertisers can choose panels based on audience attributes such as demographics, shopping habits or travel patterns.

Using RADARView庐, for example, a clothing brand could identify the best Emc易倍体育 panels to reach 18-34-year old women who shop at high-street fashion brands, or a pram manufacturer could find the best panels to reach parents who recently visited a department store.

Richard Bon, Joint Managing Director at Emc易倍体育 said: 鈥淩ADAR data have already proved invaluable in terms of providing advertisers with actionable intelligence on changing audience behaviours and movement through our Return Audience Hub. RADARView庐 will further augment Out of Home鈥檚 broadcast reach with powerful audience insights and analytics to offer advertisers even more effective solutions.鈥�

The GDPR compliant mobile location data that fuels RADARView庐 are updated on a weekly basis and provided by Adsquare, an established leader in location technology. Adsquare aggregates and anonymises the data from consenting mobile devices prior to sharing it with Emc易倍体育.

Tom Laband, CEO & Co-Founder at Adsquare commented:聽"Over the next few years, Out of Home will take its place at the heart of integrated, automated and measurable campaigns. We are proud of our joint partnership with Emc易倍体育, transforming the Out of Home industry with data-driven solutions. Emc易倍体育's RADAR is a smart platform powered by accurate and consented data that help the world's best-known and most innovative brands to better plan and deliver their campaigns."

Find out more about RADAR聽here.