Emc易倍体育 LaunchPAD grows with the addition of 650+ supermarket screens
16 Jun 2022 / News, Programmatic
Emc易倍体育 LaunchPAD programmatic offering has expanded with the addition of 350 ASDA Live and 320 Sainsbury's Live screens.
Emc易倍体育 UK has added more than 650 DOOH screens in UK supermarkets 鈥� the UK鈥檚 number 1 digital supermarket network 鈥� to its inventory available to buy programmatically via Emc易倍体育 LaunchPAD.
With over 85% of grocery sales still happening in store, advertisers now have the opportunity to target supermarket shoppers as part of any programmatic digital Out of Home campaigns. Emc易倍体育鈥檚 ASDA Live and Sainsbury鈥檚 Live screens reach over 7 million shoppers in a highly receptive, purchase-focused mindset.
The addition of ASDA Live and Sainsbury鈥檚 Live screens marks the rapid expansion of Emc易倍体育 LaunchPAD in the UK where advertisers can already access the UK鈥檚 largest digital Out of Home network Adshel Live (over 2750 screens) and the Malls Live premium digital screen network in the UK鈥檚 leading shopping malls (over 500 screens).
Emc易倍体育 LaunchPAD offers RTB on Emc易倍体育鈥檚 prime DOOH estate, via Private MarketPlace deals, using data-fuelled by audience insights from Emc易倍体育 搁础顿础搁庐.
Advertisers will be able to reap the benefits of activating DOOH campaigns based on buying triggers such as hot or cold weather and increase campaign effectiveness by 17% when also using contextually relevant messaging.
Andy Stevens, Chief Data Officer at Emc易倍体育 Europe, said: 鈥淲e鈥檙e delighted to further expand our DOOH inventory available via Emc易倍体育 LaunchPAD in the UK, offering advertisers both reach at scale with more than 3500 screens as well as the ability to target shoppers across multiple environments 鈥� from high streets, to malls and now also supermarkets. Through the ongoing expansion of Emc易倍体育 LaunchPAD, we鈥檙e also making it easier than ever for brands with digital-first marketing strategies to dip their toes into Out of Home and bolster their omni-channel advertising campaigns.鈥�
Emc易倍体育聽LaunchPAD is a pan-European advertising platform offering programmatic, automated, and direct buying channels, available through SSP partners Broadsign and Hivestack in the UK.
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