Emc易倍体育

All the digital panels will be installed across London over the next three months, helping advertisers engage millions of motorists and commuters throughout the capital every week.

Emc易倍体育 has installed its first London Wrap digital 48-sheet screen, just three weeks after announcing the brand new, built-for-purpose digital network of 40 screens. All the digital panels will be installed across London over the next three months, helping advertisers engage millions of motorists and commuters throughout the capital every week.

The Wrap is part of a growing trend in out-of-home advertising towards digital screens and this launch cements Emc易倍体育鈥檚 position as the UK鈥檚 number one in roadside digital advertising. It is part of PlayLondon, Emc易倍体育鈥檚 new digital proposition, which also includes its super-premium digital billboard brand Storm, which is set to more than double in size to 20 London sites, and Adshel Live, its rebranded network of 100 central London digital 6-sheet bus stop screens.

The state-of-the-art screens deliver pin-sharp images and contextual advertising for brands, which can be triggered by a range of factors including temperature, pollen count and weather. They were developed by Ultravision International and made available to Emc易倍体育 through its relationship with Active International UK.

Emc易倍体育 has partnered with leading graphic design app Fragment to create wonderful images during the test phase. Advertiser content will be displayed from next month.

Andrew Morley, CEO of Emc易倍体育 UK, said: 鈥淭his is a landmark moment for Emc易倍体育 and UK out-of-home advertising and we are delighted to have installed our first London Wrap screen. With a further 39 screens soon going into the ground, advertisers will be able to deliver beautiful and contextual advertising on state-of-the-art digital billboards on key routes in and around our capital.鈥�

PlayLondon is the first stage in Emc易倍体育鈥檚 major digital expansion. The portfolio will be underpinned by a purpose-built network and back-office system enabling seamless ad-serving across all sites.

鈥淓mc易倍体育 has reset the bar for all out of home advertisers鈥�, said William Hall, CEO and Co-Founder, Ultravision International. 鈥淯ltravison鈥檚 patented-pending UltraPanel LED displays, are light-weight, modular in design and interlock like Legos. They also use less electricity, which ultimately reduces total cost of installation and operation. Emc易倍体育鈥檚 decision to partner with Ultravision and Active was brilliant and reflects the bright vitality of London and its people.鈥�

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