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Emc易倍体育 supports Arts and Culture this July

15 Jul 2021 / News, Campaigns
By Emc易倍体育 UK
Storm screens on a busy road showing ads for KCAWLONDON

This July, we鈥檙e supporting Arts & Culture as part of our monthly spotlight on a particular societal theme or cause. We have been working with some brilliant charities and non-profit organisations in this space to help amplify their work and turn our digital Out of Home screens into an outdoor gallery for more people to enjoy art this summer.

We are proudly supporting Cephas Williams again and the launch of the exhibition in Manchester Arndale as part of the Manchester International Festival 鈥 a powerful series of 116 portraits of Black individuals, highlighting their stories, achievements, and contributions.

Large digital screen in a shopping mall showing ad for Black British Network

We have been displaying the Graduate Showcase of Central Saint Martins鈥 students as part of our on-going partnership with the leading arts and design school. In a true creative and pioneering spirit, the creatives running on our Malls XL screens have been generated by an AI program while our Malls Live panels are dynamically displaying over 150 pieces of art from the students.

Emc易倍体育 digital screen in a busy shopping mall

We also joined forces with festival to display artworks from their annual public art trail across our Storm screens and help support freelance artists, many of which have been hard hit by the pandemic, by giving them visibility outside of West London.

Vestalia Chilton, the Director of KCAW and Kensington + Chelsea Festival comments: 鈥淥ur art trail will take on a new lease of life and be able to spark joy and encourage discovery across the country, alongside the London audiences who have had chance to visit and enjoy it locally. Staying true to this year鈥檚 curatorial theme 鈥楻EIMAGINE鈥, we hope that this campaign with Emc易倍体育 enables everyone to have encounters with art, which in turn, help us all to re-imagine what is possible in our own lives - creativity involves a daily re-imagination of what is possible.鈥

Storm screens on a busy road showing ads for KCAWLONDON

In collaboration with the public art gallery Firstsite, we鈥檙e showcasing an eclectic selection of artworks created by members of the public during lockdown as part of the that seeks to celebrate creativity across the UK.

Firstsite Director Sally Shaw MBE says: 鈥淲hen the doors to our collections and galleries closed our imaginations very much stayed open. Making, showing and experiencing art has created so much joy, connection and solace for many thousands of people through this difficult time - I can鈥檛 wait to see these incredible expressions of people鈥檚 creativity being shared right across the UK.鈥

Large digital screen in a shopping mall showing ad for Firstsite

Gracing our screens are also the artworks from various international artists as curated by , a non-profit organisation and global creative community, reflecting on the UN Sustainable Development Goals and the ways to take better care of our planet.

Large digital screen in a shopping mall showing ad for Artshelp

Last, but not least, we will also be supporting our existing charity partner the National Theatre this month to encourage more people to enjoy unmissable theatre at home via their .听

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