This month Emc易倍体育 was proud to partner with Purpose Disruptors on an industry-wide initiative called The Great Reset. This included a creative competition, inviting the industry to use the power of creativity to encourage people to maintain the new environmentally positive behaviours adopted during lockdown.
The Great Reset was born out of a 鈥楪reen Shoots鈥� event hosted exactly 6 months ago by the Purpose Disruptors, when it was clear that lockdown was resulting in positive behaviours and consequences for the environment. Over 200 creative ideas were submitted from over 30 different agencies, and the winning work, as judged by D&AD鈥檚 New Blood Academy, will form part of The Great Reset鈥檚 national awareness campaign, that goes live in media spaces across the UK, including Out of Home, press, radio and digital media.聽聽
Emc易倍体育 are now proudly displaying the winning digital Out of Home campaign 鈥楾he Great Pause鈥�, created by Florence Wilson, a graphic designer at ITV, and freelance creative Anton Ezer. Speaking about the campaign, Florence said 鈥淭he fact that greenhouse emissions were reduced by 7% during lockdown was an important moment. We were finally able to witness, in real time, that we can have an effect, if we all actioned something together, even if, in part, it was accidental. It was arguably the first time, in our lifetimes, that we bore witness to the power of the collective making change happen鈥�
Our Creative Director Louise Stubbings who took part in the judging process
said: 鈥淎bout
85% of the entries were for Out of Home which was a great indicator of the fame
and desirability of posters. It was great to see some real thought and effort
that had gone into the entries, displaying consideration for both the channel
and the formats that were part of our media offering 鈥� Adshel Live, Billboard
Live, and Malls Live. I felt the winning entry was simple, striking and
engaging in its execution 鈥� and I loved the way that the addition of
motion聽added a completely new aspect to it and a deeper level of
connection for the audience.鈥�
The Great Reset campaign will run ads from the various winners across digital, press, radio and other until the end October.
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