Emc易倍体育

• Emc易倍体育 UK confirms it will now act as Amscreen鈥檚 exclusive media sales partner across their 2700 digital screen portfolio

Following Amscreen鈥檚 recent announcement regarding the termination of the ad sales partnership with Tom Goddard鈥檚 Digicom, Emc易倍体育 UK will now be acting as the newly appointed sales partner across all existing networks and contracts.

The new deal, which comes into immediate effect, will see Emc易倍体育 UK operating screens across a range of estates including Tesco, BP, Shell and Esso as well as other leading independents. The partnership will give Emc易倍体育 exclusive rights to deliver advertising via the 2700 strong national digital screen network situated within the UK鈥檚 forecourt convenience destinations.

Emc易倍体育 will employ a small dedicated sales team, who will focus exclusively on the network, providing the service level expected by advertisers. The new team will be supported by the wider Emc易倍体育 business as required.

Simon Sugar, Amscreen CEO commented 鈥淲e鈥檙e delighted to be partnering with one of the world鈥檚 largest outdoor media owners 鈥� this deal means they can continue to leverage our proven technologies as well as offering advertisers and agencies the ability to reach a national audience in these high traffic locations鈥�

Sugar continued; 鈥淲e鈥檝e been working with Emc易倍体育 very closely over the last 2 years which has enabled us the ability to turn around this deal so quickly. The speed at which we鈥檝e set this up is also helping to ensure minimal disruption for advertisers, while going forward, it provides the confidence and expertise that comes with an established market leading outdoor media business.鈥�

In mid-2015, Amscreen completed the upgrade of the entire screen estate with larger format, HD units fitted with the latest OptimEyes face detection software and remote device monitoring and measurement technology. Emc易倍体育 will use these capabilities to carry out technology trials.

Justin Cochrane, Emc易倍体育 CEO said 鈥淥ur partnership with Amscreen is great news for advertisers 鈥� ensuring that the network will again be available and that the highest levels of service are delivered. We are looking forward to the prospect of using our media sales expertise to help grow the business, while the network鈥檚 unique technical capabilities offers Emc易倍体育 the opportunity to trial exciting creative and technical solutions with our clients.鈥�