Conservation International launches a new global Out of Home (OOH) campaign, 鈥淗ear me while you can,鈥� in partnership with Emc易倍体育 to make sure nature has a voice at the table at COP26.
Conservation International today announces a new global OOH campaign with Emc易倍体育, 鈥�Hear me while you can,鈥� to make sure nature is heard at COP26 and to inspire world leaders, delegates and people around the world to understand what will be lost if we fail to protect nature.
Over the duration of COP26, Emc易倍体育 digital screens will showcase Conservation International鈥檚 new campaign, which invites passers-by to stop and listen to the beautiful sounds of nature.
The digital screens will feature a QR code which, once snapped, transports the public to , where they can listen to some of nature鈥檚 most majestic soundscapes, from the Amazon rainforest to South African savannah, from Southeast Asia mountains to the North Pacific Ocean, and learn more about Conservation International鈥檚 work to protect nature around the world.
Conservation International鈥檚 campaign invites world leaders and people worldwide to immerse themselves in the many voices of nature, and in doing so, be moved to believe that together, we have the power to protect and replenish those voices.
The campaign comes as nearly 3,000 delegates participated in the Convention on Biodiversity COP15 talks earlier this month, where governments agreed to pledge more investment to protect biodiversity. Conservation International warns more attention is needed to halt the unprecedented destruction for another reason: to fight climate change.
"Forests are the source of all life on Earth: they provide the air we breathe and water we drink, and they prevent total climate breakdown. An acre destroyed anywhere is a threat to life everywhere. We hope to see today鈥檚 welcome commitments manifest into real, tangible support for Earth鈥檚 forests and the rural communities most reliant on them,鈥澛�said Dr. M. Sanjayan, CEO of Conservation International. 鈥�Nature isn鈥檛 just something that is beautiful to see and hear 鈥� it is essential in the fight to slow climate change, to our very survival. The science on this is clear: if we don鈥檛 invest in stopping the destruction of nature, we will fail to avert climate catastrophe - even if we get everything else right. We are working across the global south 鈥� and now, here at COP26 in Glasgow - to drive investments to nature for the benefit of people and the climate.鈥�
Nature can provide at least 30% of global action required to prevent the most dangerous impacts of climate change 鈥� yet solutions such as protecting, restoring and managing forests, mangroves and peatlands receive less than 3 percent of all global climate funding.
聽鈥淗ear Me鈥� gives a nod to the award-winning films that Conservation International launched with MAL\FOR GOOD in 2014, and whose tag line, 鈥淣ature doesn鈥檛 need people. People need nature,鈥� drives home the point that saving nature is really about saving ourselves.
聽Clear Channel is lending its support to the campaign by offering free advertising space on digital screens across its markets, in the UK, Europe, the Americas and Asia. This global scale has the potential to reach millions of people worldwide.
聽This global pro-bono out of home campaign builds on Emc易倍体育鈥檚 longstanding commitment to using OOH鈥檚 unique strengths, its mass reach and ability to build brand fame, to give a voice to some of today鈥檚 most pressing issues 鈥� in this case, climate change.
聽William Eccleshare, CEO of Emc易倍体育 Outdoor Holdings, Inc. explains, 鈥�At Emc易倍体育, our ambition is to create a better world through the ways in which we use our out of home advertising platform. This can only be achieved if we protect the future first. We鈥檙e playing our part in two vital ways: first, by using the power of our medium to extend the reach and facilitate debate on important issues that often don鈥檛 get the attention they deserve. This includes our pro-bono campaign with Conservation International which we鈥檙e incredibly proud to be helping amplify so that people worldwide, and not just the delegates of COP26, are invited to the conversation.
鈥�Second, we鈥檙e making tangible changes to how we operate as a business to reduce our environmental impact. For example, earlier this year we developed a prototype for a new piece of street furniture that cleans the same amount of air as 20 trees, and we continue to use recycled materials to build our bus shelters and partner with charities like Trees for Cities to create greener cities.鈥�
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