Emc易倍体育

, the leading global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Emc易倍体育 UK. This partnership marks a continued shift in the UK market, as Emc易倍体育 enables advertisers to access their digital inventory programmatically via Hivestack鈥檚 Supply Side Platform (SSP) and Exchange.聽

Emc易倍体育 UK currently represents more than 30% of the DOOH UK market with real estate that covers roadside locations, supermarkets, malls, pubs and bars, across the UK, reaching 69% of all UK adults weekly. The partnership will begin with Emc易倍体育鈥檚 national Malls Live network, before moving on to include other formats, such as Adshel Live; the UK鈥檚 largest DOOH network.

鈥淲e鈥檙e thrilled to partner with Hivestack and accelerate our journey to offer extra programmatic solutions to our clients at scale鈥�, shared Richard Bon, Joint Managing Director at Emc易倍体育 UK.鈥淔ollowing our exciting Hammerson win 鈥� as our Malls Live network becomes the UK鈥檚 leading malls video network - and as programmatic DOOH continues to grow, we believe that our integration with Hivestack will not only allow us to tap into new video and digital revenue streams, but also enable advertisers to connect with new audiences.鈥�

鈥淭his partnership represents a landmark change for programmatic DOOH delivery, enabling buyers to target audiences at unprecedented scale鈥�, said Andreas Soupliotis, CEO, Hivestack. 鈥淓mc易倍体育 has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them."

This partnership continues to reinforce Hivestack鈥檚 presence across the EMEA and further strengthens their already existing relationship with Emc易倍体育 Singapore, which was announced earlier this year.