Emc易倍体育

Committed to driving innovation, Emc易倍体育 UK will make a multi-million-pound investment into a complete overhaul of advertising sites along the East Coast Mainline, deploying new state-of-the-art digital screens, upgrading existing screens and significantly reducing the total number of advertising panels across the estate.聽

For the benefit of passengers, it will also contribute to an improved station environment that provides more relevant and engaging local advertising through a digital broadcast channel that reaches passengers quickly and effectively, with minimal disruptions to journeys.聽

Taking advertising a step further, Emc易倍体育 UK鈥檚 new advertising proposition, Station Live, will debut across the network. With 200 panels currently in existence, reaching 17.7m passengers annually, Station Live delivers sizeable potential for brands when it comes to engaging with passengers during their travels.聽

Richard Bon, UK Joint Managing Director and Europe Commercial Lead, Emc易倍体育 UK, says: 鈥淲e鈥檙e excited to be back on the railways as we collaborate on revitalising advertising across the network. Our new partnership brings together a shared vision that delivers great experiences for our partners, brands, audiences, and communities and we look forward to seeing how that takes shape in the future.鈥澛�

Going beyond advertising, Emc易倍体育 UK delivers as a Platform for Good with the creation of a Community Innovation fund for the benefit of the millions of passengers along the East Coast Mainline and its surrounding communities. The fund is available to spend on social value projects and initiatives along the route. Additionally, Emc易倍体育 UK will further support local communities by donating more than 拢0.5m of media space over the contract to support local charitable organisations.聽