Emc易倍体育

鈥淢y responsibility鈥� Lucy begins, 鈥渋s to plan the strategic route of the Emc易倍体育 brand, as well as think about sponsorship, events, and creative initiatives. It鈥檚 a role with lots of variety and as a team we鈥檙e proud to be responsible for some amazing events and projects. A neat equation I saw recently for measuring a brand鈥檚 strength is to multiply the company鈥檚 visibility by its reputation. In my view it鈥檚 a brilliant summary, and I think it鈥檚 something Emc易倍体育 does well; we want to be as visible as possible with our events and projects, while raising our reputation, which in turn helps strengthen our brand.鈥�

One of these projects is Emc易倍体育鈥檚 current street photography competition MyTown. With the shortlist having just been released, we asked Lucy about this year鈥檚 success.

鈥淢yTown is really exciting and still quite young. It鈥檚 only in its second year, but entries have more than doubled in 2018. I think it might be my favourite project to work on.鈥� Lucy explains. 鈥淚t has lots of facets, and it鈥檚 our most consumer facing project. Of course we engage with our Out of Home friends and family, but MyTown does go beyond our usual reach 鈥� it takes what we鈥檙e saying in the creative space to a wider variety of people by working with publications such as Stylist and Creative Review. And that鈥檚 hugely important because a massive part of what MyTown is about is promoting the arts and creativity in general, all the while demonstrating the dexterity of our products. Ultimately, I love it because we get to see some genuinely amazing photography that truly celebrates the vibrancy and diversity of the UK. This year鈥檚 shortlist definitely reflects that. 鈥�

Lucy is quick to add that every project, and especially Emc易倍体育鈥檚 two main events, the Outdoor Media Awards, and the annual Upfronts, are significant and important in their own ways.

鈥淥ur events are probably the most important and regular physical brand touchpoint for us with our customers. The Outdoor Media Awards, which we鈥檝e been running for the past 12 years, in partnership with Campaign Magazine, are fantastic because it shows Emc易倍体育 collaborates, celebrates, and supports amazing Out of Home (OOH) campaigns from every corner of the industry. Our annual Upfronts, where we discuss our successes and future ambitions, is an extremely popular event across the industry and it鈥檚 nice to be known as a company that鈥檚 not only leading the Out of Home industry, but as one that also puts on a bloody good knees-up!鈥�

There was a time when Lucy, still fairly new to Out of Home, couldn鈥檛 have imagined later on she鈥檇 be working to deliver events she regarded at the time to be some of the best in the industry.

鈥淚 started in a Sales Assistant role at JCDecaux鈥� Lucy says, 鈥渂efore moving into administrative and then marketing roles at the specialist agency Rapport. I decided early on that Out of Home was the place for me. I have always loved the people and overall industry. I started at Emc易倍体育 in 2015 marketing Storm, before moving to work on more general marketing and comms, before stepping up to work across the whole Emc易倍体育 brand. I鈥檝e seen my role at Emc易倍体育 change and fluctuate over the years, and it鈥檚 fantastic to sit within a diverse Marketing Team with a variety of working styles, who are open and supportive of one another and consequently achieve great successes.鈥�

As someone who鈥檚 knowledgeable about of Out of Home, we asked, what does Lucy think the future will look like?

鈥淲e know that Out of Home isn鈥檛 the newest, and historically hasn鈥檛 necessarily been regarded as the sexiest medium,鈥� she says, 鈥渂ut it has successfully innovated its way through a wild time in media and we should be proud of our achievements. In regards to the future, well鈥�if you鈥檇 asked me even a year ago, there鈥檚 no way I鈥檇 have predicted what鈥檚 happened with Global. It鈥檚 an exciting time and it鈥檚 going to be interesting to see what this means for the industry.鈥�

鈥淟ong term though?鈥� Lucy ponders. 鈥淎gain, it鈥檚 hard to say, but I think we鈥檙e moving into a space where we鈥檙e no longer just innovating for innovation鈥檚 sake 鈥� shiny new technology isn鈥檛 quite enough anymore. I鈥檇 say now as a company, and as an industry, we鈥檙e thinking about how innovation can solve wider global challenges, such as air pollution or the increase in homelessness. I鈥檓 excited for the future, Out of Home is the oldest advertising medium 鈥� it鈥檚 gone from pre-historic cave paintings, wanted posters in the Wild West, through billboards covering bomb sites in WWII, and bus shelter 6 sheets in the 鈥�60s, so I know posters will always be relevant to us, and will always have a place in our world.鈥�