On Monday 18th January 鈥� also known as Blue Monday 鈥� Emc易倍体育 ran the first of six briefs that have been set as part of its 2021 partnership with One Minute Briefs.
One Minute Briefs is a creative powerhouse based out of Manchester that mobilises a creative community of over 27,000 people, called the OMBLES, to respond to simple creative briefs set every day on聽. Literally one brief, one idea and one minute to bring it to life, all on Twitter.
Last year,聽we announced our year-long partnership聽that will see six briefs set out throughout this year and we kicked off with a Blue Monday challenge on 18th聽January which saw over 300 incredible entries submitted.
聽The winner of the first Emc易倍体育 x One Minute Briefs challenge of 2021 is who came up with a campaign idea for Durex.
Runner-ups included聽with a campaign idea for Lego,聽 with a campaign idea for Blue WKD and with a campaign idea for Deliveroo.
聽The panel picking the winners loved the play on words and the creativity that went into bringing Blue Monday to life in a playful way that definitely answered the brief 鈥� Blue Monday was certainly better and more of a fun day!
Follow and on Twitter for updates on future creative challenges. There are five more briefs to go this year and anyone can get involved!
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