Emc易倍体育

Pride is a special occasion that unites people to reflect, celebrate, and educate on the journey towards LGBTQIA+ equality. This year, Emc易倍体育 worked with multiple creative partners to develop several campaigns that showcase our support for the LGBTQIA+听community across the globe.听听

Elton John Aids Foundation x Emc易倍体育 (Let Your Inner Elton Out)听听

Emc易倍体育 teamed up with the Elton John Aids Foundation to celebrate Pride across Europe with the 鈥淟et Your Inner Elton Out鈥� campaign.听听

Throughout Pride Month, Sir Elton John and the co-chairs of The Rocket Fund asked supporters to let their #InnerElton out by posting photos of themselves on social media wearing their own take on Elton鈥檚 signature looks 鈥� or whatever makes them feel their true self 鈥� with the hashtag #InnerElton. Dolly Parton, Michaela Ja茅 Rodriguez, JoJo Siwa, Heidi Klum, and Smokey Robinson are just some of the names joining in to let their #InnerElton out.听

The campaign will run on our digital screens throughout the UK and Europe during Pride Month and beyond in key cities such as London, Paris, and Barcelona. It鈥檚 a part of Sir Elton John鈥檚 launch of , a $125 million, three-year initiative to accelerate the Foundation鈥檚 life-saving work to tackle the growing rates of HIV infections in vulnerable communities.听

16th Century -听McCann and UK Black Pride听

Supporting the听LGBTQIA+听community has been integral to Emc易倍体育鈥檚 efforts to promote diversity and inclusion, spearheaded by our employee resource group - Queer Channel Crew.听听

As part of this year鈥檚 Pride activities, we chose to partner with UK Black Pride and McCann to bring to life the 16th Century Life Expectancy campaign, recognising the dangers of misinformation around the trans community.听听

16th Century uses dangerous misinformation and flips it to build the creative story for the campaign. A common piece of misinformation is that the life expectancy of trans women is 35 years, which would be the same life expectancy as someone living in the 16th century.听听

We hope that our public medium will help to raise awareness of this important message as we continue to advocate for the听LGBTQIA+听community, challenge misconceptions, and drive positive change during the Pride season & beyond.听

Dentsu & Friends听听

Emc易倍体育 also took part in the Dentsu & Friends initiative, which is a digital Out of Home (DOOH) campaign that celebrates the听LGBTQIA+听community and Pride by creating a Pride flag using the logos of some of the UK鈥檚 biggest brands.听

The campaign intended to show solidarity among brands in sharing support for Pride rather than having competing campaigns. The campaign ran on Emc易倍体育 screens across the UK & Europe and hopes to remind the world of the challenges the听LGBTQIA+听community still face in a fresh, colourful, and innovative way.鈥�听