Emc易倍体育

The Out of Home media owner will continue to sell the advertising space outside Sainsbury鈥檚 stores nationwide and take responsibility for their cleaning and maintenance.

• Out of Home media owner retains advertising contract for Sainsbury鈥檚 stores.

• New contract to see up to 350 digital screens installed across Sainsbury鈥檚 nationwide estate, underpinned by smart technology.

Emc易倍体育 UK has retained the advertising contract for Sainsbury鈥檚 stores following a competitive tender. The Out of Home media owner will continue to sell the advertising space outside Sainsbury鈥檚 stores nationwide and take responsibility for their cleaning and maintenance.

Emc易倍体育 will upgrade up to 350 screens to digital, creating a nationwide network of state-of-the-art 70鈥� portrait screens located in the entrance of Sainsbury鈥檚 stores. The screens will be powered by Emc易倍体育鈥檚 intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting.

The digitisation of Sainsbury鈥檚 Out of Home estate is a key component of Emc易倍体育鈥檚 recently-announced digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Emc易倍体育鈥檚 super-premium digital brand, Storm, and the roll-out of digital billboard 鈥�Wrap鈥� in the UK鈥檚 biggest 15 cities.

Justin Cochrane, CEO, Emc易倍体育 UK said: 鈥淲e鈥檙e thrilled to have retained Sainsbury鈥檚 advertising business and are delighted that Sainsbury鈥檚 shares our vision for modernisation. Building on past successes we鈥檝e enjoyed, we now have an opportunity to transform Sainsbury鈥檚 outdoor advertising estate to a completely digital portfolio, underpinned by Play iQ 鈥� offering opportunities and experiences for both brands and Sainsbury鈥檚 customers.鈥�