Emc易倍体育

Amongst those projects aiming to make 鈥楾he Difference鈥� are:

鈥� New, environment-enhancing technologies, using billboards and street furniture to reduce waste and pollution, improve air quality and minimize environmental impact.

鈥� An extension to their partnership with Trees For Cities, to introduce Edible Playgrounds as part of the offering to local authorities, especially in areas with increasing childhood obesity issues.

鈥� A celebration of diversity across our country, through creativity and the arts with the return of street photography competition 鈥楳yTown鈥� and the announcement of Martin Firrell, 鈥渙ne of the Capital鈥檚 most influential public artists鈥� as Emc易倍体育鈥檚 new and first artist in residence.

After challenging the audience at last year鈥檚 event to think big and ask 鈥淲hat If鈥�, CEO Justin Cochrane this year opened the event by asking 鈥淪o What?鈥�

He said: 鈥淥ut of home is doing well, it鈥檚 working hard and making big investments to make communities better. Emc易倍体育 is at the heart of it, introducing initiatives and revolutionary new products that make a tangible difference to the quality of life in urban areas. We鈥檙e making dreams become reality.鈥�

Watch the highlights from last night:

The OOH industry continues to grow, up 1.5%, and maintains its 5% share of a media industry which continues to be transformed by online.

Continued investment has seen Emc易倍体育鈥檚 digital portfolio, today made up of over 3200 screens, become the UK鈥檚 largest digital out of home network according the latest figures provided by Route, the industry鈥檚 audience analytics tool.

Leading the digital charge is Adshel Live, which has expanded to 1500 screens, including additions nationally in Milton Keynes, Trafford, and Bradford, and across London in Westminster, Harrow and Islington. Adshel Live is set to grow to 2,500 units in 2019.

OOH鈥檚 difference from other media forms was highlighted, including its positive contributions to communities. Breaking down Emc易倍体育鈥檚 revenues for the past 12 months, around 40% is invested back into communities, through agreements with local authorities and transport executives such as Glasgow, Leeds, Newcastle and Manchester City Councils and Merseytravel (and hundreds more) which support and enhance services provided to the public as well as through charitable and community projects.

Over 拢1m has been invested in planting new urban trees with partner Trees For Cities. That partnership is set to grow through the Edible Playgrounds project, one that Emc易倍体育 have begun to support and will be offering to local authorities moving forward as part of contracts and at no expense to the taxpayer. Read more about Edible Playgrounds here.

David Elliott, Trees for Cities CEO says, 鈥淭rees for Cities is extremely proud of the partnership we have with Emc易倍体育 UK. Over the last three years, together we have made an incredibly positive impact in cities around the country through our street tree programme. I am very pleased to see the evolving nature of our partnership to include wider aspects of our urban greening work, including Edible Playgrounds 鈥� immersive outdoor classrooms where children learn about growing and eating healthy food.鈥�

Attendees got a preview of in-development technologies Emc易倍体育 have begun offering to councils. The revolutionary future Emc易倍体育 bus shelters will include shells made from recycled waste from the city they鈥檙e in, and urban meadows on the shelter roofs, photovoltaic lighting, sensors to automatically measure data such as traffic, temperature and pollution, as well digital information screens and Beacon and NFC connectivity.

Continuing our pledge to only build infrastructure that is useful or beautiful, the 鈥淏reathe鈥� Billboard concept was unveiled, which brings dual purpose and breathes new life into OOH鈥檚 original bread and butter product 鈥� the billboard. Currently in development, it鈥檚 set to tackle high levels of air pollution, 鈥榟eat islands鈥� created by increased human activity in inner-city area and decreasing levels of greenery in public spaces.

Creativity continues to sit at the heart of Emc易倍体育 UK鈥檚 proposition and two upcoming projects will highlight the company鈥檚 commitment to the cause. Emc易倍体育 UK announced Martin Firrell, cultural activist, campaigner and public artist, as their Artist in Residence. Firrell, described by The Guardian as 鈥渙ne of the Capital鈥檚 most influential public artists,鈥� will work collaboratively with Emc易倍体育 to create a series of public artworks to provoke public conversations of social value, drive progressiveness and promote Fairness, one of Emc易倍体育鈥檚 core values.

The first project in the series 鈥� Women & Power, will explore the way power operates when it is held by women. The final works will be shown across the company鈥檚 network later this year.

Firrell says, 鈥淎rt can be a powerful way of exploring difficult ideas in a safe and inclusive way. Working closely with Emc易倍体育 provides a very broad medium to for that exploration to take place in public. The initial focus of the residency is to investigate the way power operates when it is held and used by women, and make its use benign rather than divisive.鈥�

Street photography competition MyTown returns on for its second year. Competition entries, judged by renowned photographers Dougie Wallace, Ronya Galka and Linda Wisdom, will make up the UK鈥檚 largest outdoor street photography, displayed across the company鈥檚 digital network, ahead of a pop-up gallery event in December.