Emc易倍体育

• Emc易倍体育 UK鈥檚 premium digital brand, Storm, announces new sites in Billingsgate, Lambeth and Shoreditch.

• Site launches mark beginning of intensive growth for Storm over the next few months.

• New Lambeth Palace Road site has been developed in partnership with Lambeth Council, Guy鈥檚 and St Thomas鈥� charity and Old Paradise Yard as part of an effort to enhance the urban environment.

Out of Home media giant Emc易倍体育 UK has kicked off a period of rapid expansion of its premium digital brand, Storm, with the addition of three new hand-selected London sites, launching on the 10^th August in Billingsgate, Lambeth and Shoreditch.

The Billingsgate screen is located in front of Canary Wharf and reaches major traffic flow from East London towards Docklands, The City and Central London, as well as residents of the vibrant Tower Hamlets area. The site features a stunning bespoke 鈥榝ish scale鈥� design which appears to shimmer in the wind, paying homage to the famous Billingsgate Fish Market nearby.

Also launching is Storm鈥檚 Lambeth Palace Road screen, located next to Lambeth Palace and in close proximity to Westminster and Parliament, which brings a digital large format opportunity to the area between Vauxhall and Waterloo, targeting Southbank and the London Eye.

The Lambeth Palace Road site has been developed in close partnership with Lambeth Council and Guy鈥檚 and St Thomas鈥� charity as part of an effort to enhance the urban environment. The Lambeth Palace Road site features a unique wooden design 鈥� the first of its kind in the UK. The site incorporates a planting system and walkway designed in conjunction with the Old Paradise Yard, a project led by who regenerate previously derelict spaces into innovative communities for creatives. Old Paradise Yard will be maintaining the planters with seasonal plants, shrubs and vegetables and the site itself has been designed as an extension of existing community gardens. The new Lambeth Palace Road site design complements the surrounding area and has been created to rejuvenate a space that has been the target of anti-social activity in the past.

Storm鈥檚 Shoreditch screen, located in the heart of East London on Shoreditch High Street, targets traffic flow towards Liverpool Street and offers advertisers the opportunity to reach a valuable audience of young and trendy urbanites in the area. A stone鈥檚 throw from Shoreditch Station, bordering Bethnal Green, Brick Lane and Spitalfields, the new site is in close proximity to fashion and socialising hotspots in Shoreditch as well as famous Tech City and pop-up mall, BOXPARK.

These three new sites are accelerating Storm鈥檚 expansion, which began earlier this year as part of Emc易倍体育 UK鈥檚 major digital expansion, boosting the iconic digital presence in South and East London and complementing a comprehensive offering in the West and North of the capital. The additions bring Storm鈥檚 current portfolio to twenty 鈥� nineteen of which are in London 鈥� with further sites to be announced soon.

Aimee McKay, Managing Director at Storm, said: 鈥淲e鈥檙e delighted to be launching the latest London Storm sites in Billingsgate, Lambeth and Shoreditch. I鈥檓 particularly proud of our collaboration with Lambeth Council and Guy鈥檚 & St Thomas鈥� charity to revitalise the area. Storm is the UK鈥檚 most flexible and creative digital Out of Home media owner and these are the first of many announcements, as we will be rapidly expanding our nationwide network soon 鈥� watch this space鈥�.