Emc易倍体育

Storm The Mile, which is Storm鈥檚 fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm鈥檚 expanding nationwide portfolio.

• Emc易倍体育鈥檚 premium digital brand, Storm, continues nationwide expansion with launch of Storm The Mile 鈥� Storm鈥檚 first site in Leeds.

• Storm The Mile features advanced moving lighting techniques for ultimate creative advertising opportunities.

Emc易倍体育鈥檚 super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm鈥檚 fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm鈥檚 expanding nationwide portfolio.

Storm The Mile is located on the A64, a busy commuter route targeting over 1 million road users per month, travelling outbound and coming off the M1 and M62. The site faces 3 lanes of traffic and has exceptional sight lines, meaning full and uninterrupted visibility for vehicular audiences.

The screen itself, which is 26% larger than a 96-sheet but with the same proportions, is set within a unique lighting wall, complete with a totally bespoke integrated control system. This allows advertisers to customise Storm The Mile with stunning moving lighting effects, marrying the architectural design and latest technologies closely associated with Storm sites. Storm The Mile also features Storm鈥檚 signature digital name plates, giving brands the opportunity to take full ownership.

A single sided landscape screen, Storm The Mile further strengthens Storm鈥檚 growing nationwide portfolio and cements their position in the North. Leeds is a top 4 UK retail destination with an annual retail spend of over 拢2 billion and a catchment of over 5.5 million shoppers.

Aimee McKay, Managing Director at Storm, said: 鈥淟eeds is one of the UK鈥檚 key cities, and we鈥檙e delighted to be introducing the first Storm site in West Yorkshire, Storm The Mile. This site features totally unique moving lighting capabilities and I鈥檓 extremely excited to work with brands to create some of the most creative and impactful Out of Home advertising anywhere in the UK.鈥�