Emc易倍体育

Inspired by the ever popular Christmas gift guide, a format Stylist readers are familiar with, the campaign aims to reach, engage and inspire shoppers at the right time and in all of the right places.

Data from Google Trends shows that the search term 鈥淕ift Ideas鈥� starts to grow around early November, peaking mid-December with four times the number of searches than the rest of the year.

The campaign appears in two parts: the first features a pair of Stylist editors鈥� picks of the hottest, boutique must-haves this Christmas.

The second allows brands to buy in to the concept and dominate the entire slot with their product, whilst appearing within the Gift Guide template. The framework requires just product information and a photo to bring it to life, opening the opportunity to brands and products that might not have run a dedicated campaign, as well as supplementing those key festive campaigns.

The initial brands to take advantage are Gordon鈥檚 Gin 鈥� a classic London Dry Gin that makes the perfect festive G&T (Diageo) 鈥� to appear this week, and bareMinerals, running later in December.

The recently launched campaign will run across the country on Emc易倍体育鈥檚 Malls and Socialite networks, as well as Adshel Live, the UK鈥檚 biggest digital Out of Home network.

Emc易倍体育鈥檚 Chief Revenue Officer Richard Bon says, 鈥淭he flexibility and creative capabilities of Digital Out of Home make it the perfect platform for Stylist鈥檚 Gift Guide. Our screens are in the perfect locations to put brands at the forefront of shoppers鈥� minds in the lead up to Christmas. We鈥檙e exceptionally proud to be working with Stylist, a truly influential and trusted publication that brings real clout to this activation.鈥�

Sophie Robinson, Chief Marketing Office at The Stylist Group, says: 鈥淲e鈥檙e absolutely thrilled to be able to work with Emc易倍体育 to bring our audience and shoppers the best Christmas Gift Guide around. It鈥檚 crucial for us to ensure that we鈥檙e always engaged with our audience, whether it鈥檚 through empowering words in the magazine or producing creative content for our brands right out the high-street, that level of connectively with our readers is second to none.鈥�