Emc易倍体育

The roll-out will see more than 10,000 Emc易倍体育 Adshel panels and digital roadside panels initially equipped with both Near Field Communications (NFC) and QR code capabilities, transforming roadside advertising into an interactive consumer experience. Adshel is Emc易倍体育鈥檚 national high street 6-sheet network.

Emc易倍体育, the outstanding out-of-home media partner, has announced the UK鈥檚 first national, permanent high street mobile platform for outdoor media. The roll-out will see more than 10,000 Emc易倍体育 Adshel panels and digital roadside panels initially equipped with both Near Field Communications (NFC) and QR code capabilities, transforming roadside advertising into an interactive consumer experience. Adshel is Emc易倍体育鈥檚 national high street 6-sheet network.

This landmark platform gives advertisers the opportunity to deepen their interaction with consumers by offering interactive content, social media integration and real-time content updates, while consumers can use their smartphones to download vouchers and promotions. The platform will be supported by a full reporting network to help brands effectively track responses.

The new network will be the largest permanent mobile platform in UK outdoor media, with the upgrade focused on high streets and town centres, reaching over 80% of adults every 4 weeks.

Matthew Dearden, Emc易倍体育鈥檚 Chief Executive said; 鈥淓mc易倍体育 is constantly looking at new ways to enable brands to meet people. We鈥檙e very excited about the engagement opportunities mobile technologies offer to both advertisers and consumers. Mobile is the natural companion medium for out-of-home and this innovative platform builds on the outstanding audience and reach already offered by our market-leading roadside portfolio.鈥�

Work on the platform is already underway in preparation for a full service launch in 2013.

Building on a successful 5 year partnership, Emc易倍体育 has chosen to build the interactive mobile platform with the help of cutting edge technology specialists Eagle Eye Technology.

Ed Pippin, CEO of Eagle Eye Technology said 鈥淲e are delighted to be working with Emc易倍体育 to deliver this pioneering platform; we鈥檙e well versed in helping game-changing companies stay ahead by enabling them to overcome the technical challenges of bringing their innovative ideas to market quickly.鈥�