Emc易倍体育

Emc易倍体育, one of the UK鈥檚 leading Out of Home Media owners have teamed up with gaming for good organisation Playmob and the team behind Dumb Ways to Die to promote Dumb Ways to Kill Oceans to thousands of mall shoppers.

Check out the case study to see the campaign in action and how it helped raise .

The game, hosted on Emc易倍体育鈥檚 Malls Interactive Screens, in several of the UK鈥檚 biggest shopping malls, was designed to raise awareness of some of the biggest challenges faced by our oceans, educate audiences about the devastating effects we are having on them and highlight small daily actions we can all take to improve the health of our planet鈥檚 blue lungs.

The partnership is the first time a game company has directly partnered with Emc易倍体育 and a first venture into the world of Out of Home for Playmob. In addition to the Malls Live Interactive screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale, the game is also served to mobile gamers as a playable in-app advertisement and available to play at www.gamingfortheoceans.org, where audiences can dive deeper into critical issues like plastic pollution and coral reef degradation.

Dumb Ways to Kill Oceans was launched on World Oceans Day with the support of partners from across mobile gaming, media and non-governmental organisations including Emc易倍体育, Zynga, National Geographic, Ocean Unite, Mission Blue and Project Everyone.