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The game, hosted on Emc易倍体育鈥檚 Malls Interactive Screens, in several of the UK鈥檚 biggest Shopping Malls, is designed to raise awareness of some of the biggest challenges faced by our oceans, educate audiences about the devastating effects we are having on them and highlight small daily actions we can all take to improve the health of our planet鈥檚 blue lungs.

The partnership is the first time a game company has directly partnered with Emc易倍体育 and a first venture into the world of Out of Home for Playmob. In addition to the Malls Live Interactive screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale, the game is also served to mobile gamers as a playable in-app advertisement and available to play at www.gamingfortheoceans.org, where audiences can dive deeper into critical issues like plastic pollution and coral reef degradation.

Dumb Ways to Kill Oceans is being launched on World Oceans Day with the support of partners from across mobile gaming, media and non-governmental organisations including Emc易倍体育, Zynga, National Geographic, Ocean Unite, Mission Blue and Project Everyone.

Emc易倍体育鈥檚 Creative Director Louise Stubbings says, 鈥淲e鈥檙e really pleased that Dumb Ways to Kill Oceans is the first campaign on our new permanent Interactive Malls screens. This game is delivering a really important message about our oceans and we鈥檙e proud that we can use the influence and reach of Out of Home to bring it to life.鈥�

Jude Ower, CEO of Playmob said, 鈥淭his is our next step towards understanding what people know about global issues like those highlighted in the game and the lengths they are prepared to go to play their part in a solution. Our long-term plan is to validate and establish positive behaviour change and outcomes through the medium of gaming and we are encouraged by our supporting partners and collaborators who have come together in the spirit of Global Goal 17 with a focus on Goal 14 鈥淟ife Below Water鈥�. At Playmob we believe that through storytelling, interaction, and scale, games are perfectly placed to be a powerful force for good and are excited about all the global challenges we can tackle next鈥�.