Bauer Media Outdoor and The Prince鈥檚 Trust celebrate 20 years of partnership with a new Out of Home campaign
27 Aug 2024 / News
A new Out of Home execution of the 鈥楥lass of Covid鈥� campaign marks the 20th anniversary of Bauer Media Outdoor鈥檚 and The Prince鈥檚 Trust鈥檚 partnership.
Bauer Media Outdoor, one of the UK鈥檚 leading Out of Home media and infrastructure companies, joined forces with The Prince鈥檚 Trust, a national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership.
The artworks were creatively conceived and executed by The&Partnership as part of the wider 鈥楥lass of Covid鈥� campaign that the charity first launched in October 2022 and has been highly commended at the Outdoor Media Awards earlier this year. 鈥楥lass of Covid鈥� has become the cornerstone of The Prince's Trust, explaining why young people need our support right now.
To mark the 20th anniversary, the new creatives highlight the contextual relevance of the partnership as the campaign will be running across Bauer Media Outdoor鈥檚 digital Out of Home (DOOH) sites, including bus shelters and roadside billboards, until the end of this year.
Richard Bon, Managing Director at Bauer Media Outdoor, said: 鈥淭he Prince鈥檚 Trust has been Bauer Media Outdoor鈥檚 longest-standing charity partner and I鈥檓 so proud of what we have achieved over the past 20 years. Having been involved in the partnership since the very beginning, this is a very special milestone for me personally and the whole business.鈥� 鈥淯sing Out of Home as a platform for good, our support has gone beyond donating media space at scale, with many of our colleagues getting involved hands-on over the years as well. The latest Out of Home campaign is just one of the many ways that we will continue to play our part in supporting the charity鈥檚 vital work with young people,鈥� he added.
Lou Duffy, Head of Brand and Marketing Partnerships at The Prince鈥檚 Trust, said, 鈥淥ver the past 20 years, our powerful partnership has enabled us to raise awareness and inspire support to help transform young lives. 鈥淲e're excited to launch our latest Out of Home campaign to mark two decades of impactful collaboration and are immensely grateful for Bauer Media Outdoor's continued support to help empower young people to reach their potential."聽
Bauer Media Outdoor has been supporting The Prince鈥檚 Trust with pro bono media space since 2004, estimated to be worth 拢20 million over 20 years. Bauer Media Outdoor became the charity鈥檚 Silver Patron in 2013, with employees taking part in fundraising activities such as the Palace to Palace bike ride or participating in the charity鈥檚 employability scheme 鈥榃orld of Work鈥�.
In 2019, Bauer Media Outdoor partnered with The Prince鈥檚 Trust to launch a new initiative, displaying artworks by emerging artists working with the charity. A selection of artworks has been showcased across Bauer Media Outdoor鈥檚 DOOH screens to help kickstart the careers of the next generation of entrepreneurs.
Bauer Media Outdoor has been supporting the overall 鈥楥lass of Covid鈥� campaign since 2022. The campaign asks the public to recognise the 鈥楥lass of Covid鈥� - a generation of young people whose confidence, education and opportunities were stolen by COVID-19 and its resultant lockdown. It celebrates young people鈥檚 resilience and resourcefulness and encourages the public to support The Prince鈥檚 Trust in building the confidence and skills they need for work, education and training.聽聽
The Prince鈥檚 Trust helps tens of thousands of young people each year to build the confidence and skills they need to realise their potential.鈥疶hree in four young people on Prince鈥檚 Trust鈥痯rogrammes鈥痬ove into work, education or training.鈥�疌lick to find out more about supporting The Prince鈥檚 Trust.聽
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