Emc易倍体育

As nights continue to get darker and we approach the shortest day of the year on 21^st December, research from Emc易倍体育 UK reveals that a fifth of UK adults (19 per cent) would never walk alone at night, increasing to over a quarter of women¹.

ONS data shows that anti-social behaviour (ASB), defied as behaviour by a person which causes, or is likely to cause, harassment, alarm or distress to persons not of the same household as the person', is on the rise. Over a third (36 per cent) of people experiencing or witnessing some type of ASB in the year ending June 2024虏. At the same time, Emc易倍体育鈥檚 research finds that 17 per cent of UK adults say they 鈥榓lways鈥� feel uncomfortable walking on their own at nighttime.

As a result, a quarter (25 per cent) of UK adults will only use certain routes which they believe are safer when walking alone at night. What鈥檚 more, over half of Brits (51 per cent) would avoid walking alone at night if they don鈥檛 have their phone with them, as one in ten (10 per cent) UK adults call a family member or friend and a further 11 per cent admit to pretending to be on the phone in order to feel safer.

Emc易倍体育 wants to help the UK feel safer and has partnered with Strut Safe, a volunteer-operated phone line dedicated to helping people have safer nighttime journeys. To address growing concerns about street violence, this partnership provides a free space for Strut Safe to publicise their invaluable service and phone number across Emc易倍体育鈥檚 Adshel Live and Billboard Live digital screens on thousands of bus stops and billboards nationwide.

Strut Safe, founded in March 2021, operates a phone line connecting callers to trained volunteers who remain on the line until they arrive safely at their destination. The service currently runs during peak nighttime hours鈥擣ridays and Saturdays from 7PM to 3AM, and Sundays from 7PM to 1AM鈥攚ith plans to expand coverage.

Highlighting the importance of the partnership, bus stops have also been found to make people making nighttime journeys feel safer, with Emc易倍体育鈥檚 research finding over two in five (42 per cent) adults agree they feel safer when walking along a bus route with bus stops. Nearly two thirds (61 per cent) said streetlights made them feel safer, followed by pubs and restaurants (46 per cent) and wider pavements (37 per cent). 聽

Emc易倍体育鈥檚 research shows that the need for Strut Safe鈥檚 service spans all ages. Mature adults were most likely to feel unsafe in unfamiliar locations, as 70 per cent of those aged 55+ wouldn鈥檛 walk alone in these circumstances. Young adults feel more confident in unfamiliar locations as over a third would walk alone. All age groups report feeling unsafe walking on dark streets, as over a third of all age groups reported that they wouldn鈥檛 walk alone if it鈥檚 dark outside.

From all areas across the UK, there were people who felt unsafe walking home at night. Of all areas, Londoners, were the more confident with just one in 10 reporting they would never walk on their own at nighttime - making them half as likely to never walk alone than the average UK adult.

Commenting, Martin Corke, Chief Marketing Officer at Emc易倍体育 UK, said: 鈥淏y promoting Strut Safe鈥檚 contact details across our bus shelter network, we aim to make every nighttime journey safer. This partnership aligns with our commitment to using our network of digital screens up and down the country as a platform for good, amplifying messages that protect community wellbeing. Together, we hope to bring light to the darkness and create a future where everyone can travel without fear.鈥�

Rho Chung, Co-Founder and Director of Communications at Strut Safe said: 鈥淪treet violence disproportionately impacts marginalised groups and creates a culture of fear that restricts everyday life. We started Strut Safe to provide a safe space for those navigating these challenges. This partnership with Emc易倍体育 UK will allow us to meet those who need our service exactly where they are 鈥� and when they most need it. If just one person feels less alone on their journey because of our partnership, it鈥檚 done its job.鈥�

In 2024, Strut Safe has seen a 97% increase in calls, compared to 2023³. Additionally, as nights continue to get darker in December, it鈥檚 essential that the Strut Safe service is publicised, as the charity saw a 109.5% increase in QR code scans in November 2024 compared to the previous month. Demonstrating the importance of this partnership, just under a quarter of calls originate from Strut Safe鈥檚 partnerships, including with Emc易倍体育.