Emc易倍体育 have partnered with artist Martin Firrell, to display his new public artworks that explore the idea of power and gender.
The project will run across digital Out of Home screens from 21st January 鈥� 8th March 2019.
The artwork is designed to drive public discourse of social value and drive progressiveness.
Artist Martin Firrell has partnered with Out of Home media owner Emc易倍体育 UK, to display a series of his new public artworks that explore the idea of power and gender. The project includes perspectives from women and men on the understanding and experience of men and women in power.
Do women understand, hold and use power differently from men?
What can be learned from the experiences of women in positions of power that might contribute to a happier and more benign use of power in society?
Martin Firrell explores these questions in 12 digital billboards with the participation of:
Inga Beale, former CEO of Lloyd鈥檚 Insurance market
UGLY SWEATY MEN BECOME CEOs ALL THE TIME. UGLY SWEATY WOMEN DON鈥橳
Liv Garfield, CEO Severn Trent and the youngest women to head a FTSE 100 company
WOMEN MAKE UP HALF THE POPULATION: 50% OF THE TIME THE RIGHT PERSON FOR THE JOB MUST BE A WOMAN
Alex Mahon, CEO Channel 4
THE SIMPLE IDEA THAT OPPORTUNITY IS AVAILABLE TO ALL WOMEN IS A LIE
Annie Rickard, former Global President Posterscope, now steering committee member and Director of the Women鈥檚 Equality Party
WHEN MEN HOLD POWER THEY ABUSE IT
Clare Short, Former Secretary of State for International Development
DISTORTED POWER AND GREAT INEQUALITY ARE EVIL
Emc易倍体育 will be displaying Martin Firrell鈥檚 鈥楶ower and Gender鈥� artwork across their digital Out of Home network nationwide from 21st January through to 8th March. Running across Storm, Adshel Live, and Wrap sites, the project also aims to show how the power of Out of Home can be used to drive public discourse and positive social change.
Martin Firrell says of the project: 鈥�I believe men and woman regard power differently and I want to 鈥榦pen up the layers of that difference鈥� in front of the public. My residency with Emc易倍体育 makes that possible. If you can create debate, eventually change will follow.鈥�
Emc易倍体育 CEO, Justin Cochrane, says 鈥�Emc易倍体育鈥檚 national digital network of screens is uniquely positioned as the perfect 鈥渁rt gallery鈥� to broadcast Martin鈥檚 thought provoking work. We鈥檙e proud to be supporting this project that opens up public conversation on progressiveness and promotes Fairness 鈥� one of Emc易倍体育鈥檚 core values.鈥澛犅�
Martin Firrell is a French public artist who stimulates debate in public space to promote positive social change. His work has been summarised as 鈥榓rt as debate鈥�. Working as Emc易倍体育鈥檚 Artist in Residence, this first project entitled 鈥淧ower And Gender鈥� is the first part of socialart.work, a mass public art project looking at women鈥檚 equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.
SHARE POST
PRESS ENQUIRIES
