Case Study | MOMA Foods | Bauer Media Outdoor

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MOMA Foods

Moma Foods displaying their Oat milk campaign on a Adshel Live screen with a car driving in front

Success Story

MOMA鈥檚 latest Out of Home (OOH) campaign features full motion and static creatives that
emphasise how baristas trust MOMA鈥檚 crafted oat drink in the workplace and at home.

The campaign ran on Sainsbury's Live, located at busy store entrances, and was targeted to the top-performing Sainsbury鈥檚 stores. In addition, Digital OOH formats and Adshel 6-sheets were also used within proximity to targeted stockist

The campaign was designed to keep MOMA top of mind and influence shoppers within the plant- based milk category. The campaign saw significant growth in sales from the specifically
targeted supermarket stores, attributable to the OOH campaign activity.

MOMA Food's displaying their brand creative on a Malls Live panel with shoppers nearby

MOMA oat milk is such an amazing product, we knew that if we could make people who already buy inferior oat milk see the campaign and convince them to try it, they wouldn鈥檛 go back. It is The Barista鈥檚 Choice after all.

Rob Ward, Co-founder

And Rising

Thanks again to Rob Ward, Co-founder at And Rising, for providing this case study. You can follow And Rising on 聽or visit their website: